Are you passionate about advancing workers’ rights and making a real impact? The Australian Trade Union Institute (ATUI) is looking for a dynamic Communications Officer to join our team. This is your chance to work with the peak body for the Australian union movement and be at the forefront of promoting educational courses and events that make a difference.

Why You Should Apply

• Full-Time Opportunity: Secure a full-time, fixed-term contract (18 months) with a leading organisation.
• Impactful Work: Be responsible for crafting and implementing effective communications and marketing campaigns that promote ATUI’s and Worksite educational initiatives.
• Inclusive Environment: The ACTU values cultural and social diversity. We strongly encourage women, Aboriginal and Torres Strait Islander people, people of colour, and LGBTIQA+ individuals to apply.

Our organisation

The Australian Council of Trade Unions (ACTU) is the peak union body representing almost 2 million workers and their families.

Since our creation in 1927, the ACTU has spearheaded some of the most fundamental workplace struggles in Australia’s history.

The ACTU’s role as a peak body is to encourage workers to join their union, be a national voice for our movement, and advance and defend workers’ rights by co-ordinating union campaigns, representing workers at a range of government and non-government forums and to provide industrial, policy and other support to our affiliates.

The role

The Australian Trade Union Institute (ATUI) assists Australian unions to build their organisational strength and capabilities to protect the workplace rights and living standards of Australian workers.

This role will drive the ATUI’s communications within the Australian union movement and promote and support the work of the Institute by developing and implementing a strategic and holistic approach to communications, engagement and marketing.

This role is responsible for crafting and implementing effective communications and marketing campaigns to promote educational courses and events delivered by the Australian Trade Union Institute.

These campaigns will predominately be digital-driven, utilising mass-emailing marketing targeted at affiliates and union members, but will also involve content writing, editing, monitoring email and web performance and traffic, social media, data management and segmentation, basic design, printed materials and SMS broadcasts.

This role will also be responsible for certain digital campaigns led by the Digital Communications team in the Campaign work group.

This role involves fostering collaboration and engagement with other team members and workgroups. From time to time this role may oversee external project providers, ensuring timely and budget-compliant delivery of various projects as part of the ATUI & Capacity Building work group and Campaigns work group.

This role contributes to new ideas and strategies to keep ACTU at the forefront of affiliate education and capacity building and digital campaigning and growth.

Key responsibilities

• Strategy Development: Develop and implement a comprehensive communications and marketing strategy for the ATUI and worksite.
• Platform Utilisation: Leverage ATUI and worksite’s various platforms (website, email, LMS, social media, digital badges, and CRM) to create a high-quality, best-practice user experience for learners, establishing clear and widely recognised learner journeys.
• Content Management: Create, edit, and manage content for the ATUI website, Worksite website, Learning Management System, social media presence, email marketing, and publications.
• Platform Administration: Perform necessary administration, testing, and continuous improvement of ATUI’s online platforms.
• Data Management: Handle data management and segmentation tasks.
• Performance Monitoring: Monitor and report on content effectiveness, reach, engagement, and enrolment.
• Graphic Design: Create, edit, or update graphic design templates for the ATUI in collaboration with the ACTU’s Digital Communications Team.
• Content Coordination: Plan, develop, and execute written content that aligns with ACTU’s education and capacity-building objectives.
• Audience Understanding: Develop a deep understanding of ACTU’s and ATUI’s key audiences to create resonant content.
• Creative Projects: Propose innovative projects, techniques, and marketing approaches to enhance ACTU’s and ATUI’s online and offline presence in education and capacity building.
• Trend Awareness: Stay updated on the latest trends, tools, insights, and techniques in email and content marketing, digital campaigning, and communications, incorporating best practices into ACTU’s strategies.
• Effectiveness Analysis: Establish frameworks to analyse and report on the effectiveness of digital marketing activities, particularly content-related (including email), translating insights into actionable strategies that align with ACTU’s goals.
• Database Maintenance: Collaborate with team members to coordinate and monitor the maintenance and integrity of ACTU’s databases, innovating new maintenance approaches.
• Educator Support: Assist ATUI educators in promoting courses, events, and other activities.
• Project Management: Effectively manage multiple projects simultaneously, prioritise tasks, and adhere to deadlines.
• Team Collaboration: Foster collaboration and engagement within the team and with other workgroups to ensure cohesive and impactful content development and delivery.
• Objective Contribution: Actively contribute to the objectives of the ATUI & Capacity Building work group and Campaigns work group.

Key Selection Criteria

Essential:

• Proven experience in developing and producing online digital content for websites, social media, and email, including copywriting.
• Proficiency in online and social media analytics.
• Demonstrated expertise in social media management.
• Highly developed research, writing, and editing skills in a digital environment, with a focus on creating engaging online resources.
• Strong administrative and organisational skills; self-driven, autonomous, proactive, and capable of delivering agreed outcomes and timeframes while collaborating across multiple teams.
• Excellent communication and problem-solving skills, including stakeholder engagement.
• Demonstrated commitment to the values of the trade union movement.

Desirable:

• Experience within the trade union movement or education sector.
• Proficiency in Adobe Suite (or similar graphic design and audio-visual production software), WordPress, or email marketing platforms.
• Understanding of the role of educating workers about their rights at work and the importance of education in social movements.
• Attainment of, or significant progress towards, tertiary qualifications in digital communications or media, communications, marketing, or a related field.

Benefits

The ACTU will offer the successful candidate a salary in the range of $93,959 - $104,283 dependant on skills and experience, along with an additional 15% superannuation, annual leave loading, working from home opportunities and generous leave arrangements (including up to 5 additional days of annual leave).

To apply

Please provide a cover letter addressing the selection criteria and your suitability for the role, as well as your CV via the "Apply Now" button.