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Digital Marketing Executive

Amber Electric

About Amber

Amber is a new way to buy power, designed for a world powered by renewable energy. We give customers direct access to the real-time wholesale electricity price as it varies every 30 mins and the technology to shift more of their energy usage to the times when cheaper renewables are available in the grid. It’s a cheaper way to buy power and the fastest way for Australia to reach 100% renewable energy.

We are growing rapidly and have thousands of customers who love what we are doing and a great product that will play a significant role in driving Australia towards a renewable future. We are backed by Australia’s leading VCs (including Square Peg Capital and Main Sequence Ventures), impact-focused investors and individuals, and most recently by Commonwealth Bank.

We’re now at a critical moment in taking the business to real scale as we disrupt a huge market for the better. We’re committed to building a diverse and inclusive workplace and a great culture of people who love coming to work to build a better world. You’d be a part of a rapidly growing team of over 40 with expertise across energy, technology, marketing, and operations.

About the Role

As the Digital Marketing Executive you’ll be working in a growing team, focusing on connecting customers with the magic of Amber and helping build our marketing engine to rapidly take Amber to 100,000+ customers.

In this entry-level role, you will have the opportunity to learn about performance marketing and build skills in paid media & advertising - how to put the right message in front of the right people at the right time. From on-the-job training, you’ll learn a great deal about how a modern, innovative company engages digitally with its prospective customers, and as your experience grows you’ll take on more responsibility within the marketing team.

Key Responsibilities

  • Upskill on end-to-end ad campaign delivery across Paid Search, Display, Video, and Social channels, including Facebook, Google, and YouTube Ads, with the guidance from senior marketers
  • Manage the Amber ad accounts day-to-day with support from the Performance Marketing Manager, optimising to constantly drive more impact
  • Launch new ad creatives in the market, working closely with both internal creative teams and external creative agencies to iterate based on insights
  • Ideate, setup and monitor A/B experiments to provide rapid feedback and drive growth
  • Maintain the correct tracking & tagging infrastructure to gain visibility into performance, in collaboration with the tech teams
  • Report across all of our paid media activity and think critically about the results
  • Expand to support brand marketing campaigns from launch to optimisation to reporting

About You

At Amber, we want to hire self-starters who are eager to learn, and are comfortable working in a changing environment. Some of the key traits we are looking for in this role:

  • You’re a problem-solver - you embrace challenges, think on your feet and work strategically to find solutions
  • You’re a fast learner - you love understanding how things work and why and look for ways to improve
  • You’re persistent - you will be working in a fast paced and changing environment and work well in difficult situations
  • You’re interested in marketing - you are keen to learn more about advertising and digital marketing
  • You’re analytical - you love data and quantitative analysis and have a way with numbers

Key Requirements

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience
  • Effective communication and interpersonal skills
  • Solid base of IT with experience in Microsoft Office Suite and/or Google Workspace
  • Competency in basic data analysis and data-driven thinking
  • Passion for technology, energy or the environment

Ideal, but not required:

  • Experience working in fast-paced organisations

Benefits

  • Be part of a growing technology startup that will shape the future of renewable energy in AU
  • Exciting coworking location in the CBD
  • Flexible working hours with provision for regular work from home arrangements
  • We offset 100% of your carbon footprint for as long as you work with us (via Nul)
  • Equitable gender neutral parental leave policies
  • An external Employee Assistance Plan for mental health support
  • Competitive salary and equity)
  • Annual Learning & Development budget to support your personal growth

This is a full time role based in Melbourne. Due to Covid, we mostly work from home, with a few days a week catching up in a coworking space in the CBD when possible. We expect to remain Melbourne based but maintain flexibility between the office and WFH.

What we believe a great team looks like

  • We build a brand that customers love. We understand our customers and create a positive connection with them through every interaction. We deliver such surprise and delight that they enjoy telling their friends and family about it.
  • We look beyond growth to customer value. We seek to grow not just via the lowest cost customer but the right customers that will love their Amber experience and greatly benefit from what we have to offer.
  • We are willing to take calculated risks on bold ideas. We seek to do things differently and are willing to try creative ideas if we believe there is significant upside, with a culture where we recognise that not all ideas will succeed.
  • We take a hypothesis driven approach. We listen to our customers and develop hypotheses of actions we can take to improve every aspect of our marketing and run experiments to test if those hypotheses are true.
  • We are data driven. We set up the systems to easily track the performance of each new hypothesis so we can quickly determine whether or not we were right.
  • We seek insight. We seek to disaggregate the data to draw out the insight from an experiment to inform our next hypothesis.
  • We continually learn and improve. We keep track of the experiments we have run and the lessons we have learnt so that we continually improve and never make the same mistake twice.
  • We prioritise the biggest opportunities. We test a variety of channels but quickly cut what isn’t working and double down on what is.
  • We develop a repeatable growth process. We create repeatable channels and scalable programs for growth. We seek to build a growth engine with predictable results and acquisition costs.
  • We see ourselves as one team and have fun. We work closely with the tech and operations teams to build a delightful product and customer experience. We trust each other. We love coming to work, and interacting with our colleagues and customers. If we spot an opportunity for a joke, or to do something nice for someone, then we take it.

How to apply

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