About the Asylum Seeker Resource Centre

Founded in 2001, the Asylum Seeker Resource Centre (ASRC) is Australia’s largest human rights organisation providing support to people seeking asylum. We are an independent not-for-profit organisation whose programs support and empower people seeking asylum to maximise their own physical, mental and social well being. We champion the rights of people seeking asylum and mobilise a community of compassion to create lasting social and policy change.

We are a value-driven organisation that strives to be part of a change movement that supports people seeking asylum by providing critical services such as assistance with accommodation, food provisions, casework and legal services.

The ASRC movement is proudly supported by a community of committed volunteers and supporters who embrace the organisation’s vision that people seeking asylum can live safely, sustainably, independently and equally.

Our Values

The human rights of people seeking asylum and refugees are at the foundation of all we do and the workforce makes it happen, doing the work to bring the vision and purpose to life.

Our organisational values are:

• Welcoming
• Authentic
• Courageous
• Collaborative

About The Role

The ASRC is seeking a highly motivated and strategic marketing professional, who has outstanding Communications and Marketing experience, to lead the busy ASRC in-house marketing team.

This is an integral role within the organisation and requires someone with excellent project management skills and a strategic mindset. The successful candidate will have a talent and passion for developing effective digital-first communications and marketing campaigns that deliver excellent engagement, reach and revenue results.

The role is both strategic and operational; pivoting between providing leadership, guidance and oversight to all ASRC marketing future planning as well as delivering ASRC specific campaigns.

The Marketing and Brand Manager plays an integral role in identifying and developing key business and media relationships for the ASRC to leverage our brand awareness and drive market penetration.

About You

This diverse role would suit a passionate and driven marketing professional with substantial agency or in-house experience.
In addition to your tertiary qualifications in Marketing or equivalent experience in a marketing and brand role, you will possess the following skills and expertise:

• Strong leadership and experience in optimising the operations and workflow of high-performing teams
• Outstanding communication skills, with the ability to engage internal and external stakeholders and produce effective copy
• Demonstrated ability in concept creation and execution of marketing and brand campaigns that deliver financial and non-financial results
• Experience in supporter/client journey mapping and implementation
• Developed skills in campaign measurement and tracking, with experience in optimisation informed by data analysis and modelling
• Expert knowledge of marketing automation software, content management systems as well as social media platforms and tools
• Strong cross-cultural communication skills

Lived experience of seeking asylum in Australia is highly desirable. Knowledge of policy and issues impacting on people seeking asylum in Australia as well as previous experience working within a not-for-profit environment, would also be advantageous.

Employee Benefits

Joining the ASRC means being a part of the largest human rights organisation in Australia, supporting refugees and people seeking asylum. We recognise and appreciate our incredible staff for their contribution, dedication and passion to support and empower people seeking asylum by providing the following conditions above the relevant modern award:

• Flexible Working Arrangements, including the ability to work remotely
• Annual Leave Loading of 17.5%
• Additional discretionary leave provisions including:
  • Bonus Paid Leave over the December-January Holiday Season
  • Paid Pandemic Leave
  • Leave due to Cultural or Religiously Significant Events
  • Aboriginal or Torres Strait Islander Leave
  • Leave for Staff Seeking Asylum
  • Gender Affirmation Leave
• Free onsite car and bicycle parking
• Salary packaging (up to $15,900 per year tax free)
• Entertainment Packaging (up to $2,650 per year tax free)
• Discounts via HR systems provider at grocery and retail outlets
• Close proximity to public transport (100 metres from Footscray station and buses)

Position Description

Please find the Position Description here to address the Selection Criteria: https://asrc.org.au/wp-content/uploads/2022/02/PD-Marketing-Brand-Manager-Feb_22.pdf

Application Process

Only applications that include a CV and cover letter addressing the Selection Criteria, will be considered.

All offers of employment are subject to a satisfactory Criminal History Check, proof of COVID-19 vaccination status and provision of a valid Working with Children Check prior to commencement.