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Digital Content Producer - Flexible Location

Australian Red Cross
  • Full time permanent role, hybrid work options available
  • Can be based in state/territory capital cities. Regional locations considered
  • Key focus on producing content for our website and EDM channels

About Red Cross

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

About the role

Join our dedicated Newsroom team and create engaging digital content across a range of areas – emergencies, disasters and climate change; conflicts and migration; and diverse community-based programs.

Your main focus will be producing content for our website and EDMs, tailored for a broad range of supporters including donors, corporate partners, First Aid and retail customers, and our Red Cross members and volunteers.

As a key storyteller for Red Cross, you will support clients, staff, members and volunteers to tell their stories. You will work as part of a team of communications professionals on both large and small campaigns as well as ongoing content needs with colleagues from across the organisation.

You are a collaborator with a flexible approach to changing priorities, able to produce high quality work, prioritise tasks and be accountable for delivering to deadlines. You are experienced in evaluating and reporting on EDMs and offering solutions to increase engagement and conversion rates.

What you will bring

  • Skilled digital media copywriter with demonstrable first-rate ability to write and produce engaging digital content, including web copy, eDMs, social media posts, as well as print, direct mail, podcasts and web galleries.
  • Exceptional writing and storytelling skills. Strong understanding of informed consent, strength-based storytelling and child protection principles.
  • Demonstrated experience in using content management systems and a working understanding of search engine optimisation to publish optimised, unique and engaging web content.
  • Proven ability to build relationships and foster trust with a diverse range of people, including those who may have experienced trauma or disadvantage
  • Demonstrated ability to influence and guide colleagues to speak and write simply, clearly and effectively
  • Able to come up to speed quickly, understand and communicate complex issues. Proven highly developed organisational and time management skills, including ability to meet tight deadlines.
  • Superior knowledge of digital marketing trends and channels. Passionate about exploring and implementing innovative ways of reaching audiences through digital channels

Our Covid-19 safe practices

It’s vital you review our Red Cross COVID-19 and pre-employment requirements here prior to applying.

Why work with us?

Work for purpose, know that the work you do enables Red Cross to support and empower people and communities in times of vulnerability.

You can access flexible working arrangements and generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.

Red Cross respects, values and encourages diversity. We believe that diversity in our people enriches our organisation as well as the impact we have.

Further information

To find out more about this opportunity please refer to the position description below.

For additional enquiries, please contact Tom Nightingale on 0404 241 411 for a confidential discussion.

Position description: Digital Content Producer (HRC0070002).pdf

Including a cover letter with your application is strongly encouraged for this role.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

We are committed to protecting the rights of all people, particularly those who may be experiencing vulnerability. We want the people we work with to feel safe, be safe, and free from abuse of any kind. We are a child safe organisation. We have zero tolerance for child abuse. We value, respect and listen to children and are committed to supporting child safety and wellbeing in our work. 

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.

Job Ref #: 521020

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