Beaumont People's logo

Senior Direct Marketing Coordinator

Beaumont People

Lead on the implementation of Direct Marketing activities relating to the renewal and retention of donors through channels such as Direct Mail, Email Marketing, Digital and Social Media with this iconic children's charity that is dedicated to breaking the cycle of disadvantage.

  • Lead on the implementation of Direct Marketing activity
  • Play a pivotal role in shaping the supporter journeys for cash and RG donors
  • Multichannel program including Direct Mail, Email Marketing & Digital
  • Highly collaborative, friendly team and culture committed to high performance
  • Working from home options

About the Organisation

This well-loved children's charity works tirelessly together with children, young people and families to break the cycle of disadvantage, creating safe, nurturing and stable homes, connected to family and community.

This is an incredible opportunity to join a charity dedicated to working with children who have been exposed to physical, emotional and sexual abuse, as well as neglect, exploitation and homelessness.

About the role

The Senior Direct Marketing Coordinator plays a key role in the coordination of multi-channel Direct Marketing program.

The position is responsible for the development, implementation and evaluation of direct marketing fundraising activities relating to the renewal and retention of cash donors and regular givers.

Managing appeals and direct marketing initiatives from beginning to end, the Senior Direct Marketing Coordinator will work in accordance to the Individual Giving budget to ensure activity is delivered on time, budget and brand. Coordinating a large team of internal stakeholders and external third parties, you will coordinator activity across several key channels.

Key Responsibilities

  • Work on all Direct Marketing activity including appeals, campaigns, Regular Giving retention pieces, donor thankyou’s and other identified renewal or retaining activity
  • Manage timelines for campaigns to ensure programs are executed on time and internal and external stakeholders are informed of deadlines
  • Act as the first point of contact for key partners, suppliers, agencies and internal teams including briefings, proofing campaign assets, results monitoring and reporting
  • Produce and deliver clear campaign briefs for internal and external teams across data and planning, creative, print, digital, communications, case studies, production and fulfilment
  • Project management of campaigns from brief through to post campaign analysis
  • Use Raiser’s Edge and reporting dashboard PowerBI to ensure the needs of the program are met
  • Assist with the day to day financial management of appeals, campaigns, retention and renewal activity and reconciliation of income and imports according to budget
  • Manage the Direct Marketing income and expenditure budget, producing financial reports and monitoring income
  • Assist with the development of the supporter journey process, including thanking, and manage the execution of on-going supporter-focused communications
  • Work with Brand, Communications and Digital Marketing teams to ensure integration of all online, outdoor and traditional components to support activity for donor retention
  • Work with the Donor Support team to ensure quality control on all donation processing and receipting relating to retention

Skills and Experience

  • Experience working within a multi-channel Direct Marketing role
  • Ability to implement and develop a broad Direct Marketing program
  • End to end campaign management experience from developing briefs to post campaign analysis
  • Proven stakeholder management experience including internal and agency to ensure appeals and campaigns are developed to brief and are on time, brand and budget
  • Ability to manipulate and analyse data
  • Experience of reporting financial information
  • Excellent written and verbal communication skills with a strong eye for detail
  • Passionate about working for or with a children’s or welfare related charity

Applications

Beaumont People has been contracted to recruit this role, therefore please direct all general enquiries to Rosheen Singh at Beaumont People on [email protected] using the subject line: Senior Direct Marketing Coordinator enquiry via EthicalJobs.

Applicants can apply via the APPLY NOW button below.

How to apply

This job ad has now expired, and applications are no longer being accepted.

Email me more jobs like this.

Daily