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Content Writer

Beyond Blue

Beyond Blue’s vision is for all people in Australia to achieve their best possible mental health.

Our mission is to work with the community to improve mental health and prevent suicide.

We aim to achieve this by:

  • Promoting mental health and wellbeing
  • Being a trusted source of information, advice and support
  • Working together to prevent suicide

We’re in the middle of an exciting transformation to becoming a truly community-centric organisation, and we’re looking for two new Content Writers to contribute their expertise and experience as part of our Studio team.

An in-house creative hub, the Studio sits within the wider Brand & Marketing unit, which is responsible for ensuring the community knows, trusts and engages with Beyond Blue’s brand, products and services. It works across the organisation to design, deliver and optimise marketing activity that increases mental health literacy, generates behaviour change and engages the community in action to achieve their best possible mental health.

Our Content Writers are expected to not only create exceptional digital content, but to serve multiple editorial functions. They work closely with the Studio’s producers and designers, and in collaboration with other Brand & Marketing teams, to bring our marketing strategies, products and services to life.

This can mean telling stories of a person’s lived experience. Or translating complex information into concise, clear and engaging messaging. Or commissioning and managing freelance writers and agencies.

It can mean creating, editing or refining copy tailored specifically for a number of channels including web, email, social media and multimedia.

It can also mean wading through quality assurance analysis, auditing existing content for website migration or helping embed best-practice editorial processes.

What it always means is working in alignment with our values – collaboration, respect, enthusiasm, excellence, innovation and integrity – to produce and maintain assets that embody the Beyond Blue brand.

Summary of required attributes

  • Qualifications and/or experience in professional writing, communications, journalism or another related discipline
  • Demonstrated experience writing content that is engaging and evidence-based
  • Ability to write with clarity for a range of audiences across a variety of digital channels
  • Meticulous attention to detail in editing and proof-reading
  • Solid understanding of creative and production processes for digital content (including assessment, auditing and optimisation of existing assets)
  • Experience using a content management system
  • Ability to apply best-practice SEO principles and processes
  • Experience working as part of cross-functional teams to deliver organisation-wide outcomes
  • Ability to effectively commission and manage external suppliers
  • Confidence in questioning existing processes and identifying improvement opportunities

Also desirable

  • A basic understanding of human-centred design
  • A working knowledge of UX principles and their application to content production
  • Experience using Google Analytics to guide content improvements
  • Previous involvement in website migration as a content or editorial specialist

For further details, a full position description can be downloaded from our careers page.

Beyond Blue’s commitment to inclusion

Beyond Blue is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to race, religion, gender identity, sexual orientation, disability or age. We strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people. Applicants can access the Beyond Blue Innovate Reconciliation Action Plan 2020-2022.

How to apply

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