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Marketing Adviser - Social

Beyond Blue

Beyond Blue’s vision is that all people in Australia achieve their best possible mental health. Our mission is to work with the community to improve mental health and prevent suicide. We aim to achieve this by:

  • Promoting mental health and wellbeing
  • Being a trusted source of information, advice and support
  • Working together to prevent suicide

Beyond Blue’s values are Collaboration, Respect, Enthusiasm, Excellence, Innovation and Integrity.

The Marketing Adviser, Social is responsible for managing the planning, development and optimisation of Beyond Blue’s paid social media activity. With guidance from the Marketing Manager – Search & Social, the Marketing Adviser will develop paid social media strategies, plans and campaigns that support organisational objectives. In collaboration with other teams, the Marketing Adviser, Social, will develop appropriate social media content that generates engagement and conversion and meets organisation objectives.

This role sits in the Brand & Marketing unit within the Centre of Excellence group at Beyond Blue. With a focus on creating measurable behaviour change, the Brand & Marketing unit brings together strategists, content specialists and channel experts to get the right messages to the right people, at the right moment. We are insight-driven yet creative; strategic yet grounded in real experiences; and always focus on outcomes. Our aim is connection. Connecting the community with the products and services they need to improve their mental health, fostering an emotional connection with our brand, and connecting individually with our audience through targeted content and marketing. We work with the organisation to deeply understand our audience, their motivators, and their needs, and we use this understanding to deliver accessible and inclusive marketing activity that elevates Beyond Blue’s work and contributes to every person in Australia achieving their best possible mental health.

Preferably tertiary qualified in marketing, the appointee will have experience in a similar paid marketing role, which may include managing social media channels for a major brand or organisation. Your highly developed social media marketing skills, including experience contributing to the development and management of social media campaigns with high engagement levels will be underpinned by your ability to understand the key principles of human-centred design in developing marketing materials, and tailoring communications to the needs of the audience.

This is a terrific opportunity to work within an organisation that is in a growth phase and be part of shaping the future outcomes for the community.

Beyond Blue is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity, sexual orientation, disability or age. We strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people.

Applicants are encouraged to view the Beyond Blue Innovate Reconciliation Action Plan 2020-2022.

To apply, Applications should include a current CV with a cover letter that addresses why you would consider yourself to be a cultural addition to Beyond Blue and how your skills and experience would be attributes to the position. For detailed information about this position including the closing date, please refer to the position description on our careers page.

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required a Working With Children Check.

NOTE: Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

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