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Marketing Automation Adviser

Beyond Blue

Beyond Blue’s vision is that all people in Australia achieve their best possible mental health. Our mission is to work with the community to improve mental health and prevent suicide. We aim to achieve this by:

  • Promoting mental health and wellbeing
  • Being a trusted source of information, advice and support
  • Working together to prevent suicide.

Beyond Blue’s values are Collaboration, Respect, Enthusiasm, Excellence, Innovation and Integrity.

Job Description

The Insights and Innovation Centre of Excellence (CoE) has been established to support Beyond Blue in its transformation to becoming a community centric organisation. The CoE will support Beyond Blue’s lines of business achieve their strategy with frameworks and tools to incubate and accelerate best-in-class products and services for the community, through agile and iterative design and its trial, through to launch and scale.

The CoE is the brand custodian, building awareness of, and driving people to, Beyond Blue products and services and changing community and individual mindsets and behaviours regarding mental health in Australia. The CoE includes units across Brand & Marketing, Community Experience, Product and Service Development and Business Intelligence.

The Brand & Marketing unit takes a user-first, insight-driven approach to deliver and optimise engaging content and marketing initiatives that generate behaviour change, increase knowledge and engage the community in action to achieve their best possible mental health.

The appointee is responsible for assisting with the planning, development and optimisation of Beyond Blue’s marketing automation activity. With a particular focus on supporting the Fundraising & Philanthropy Unit, the incumbent will develop and execute marketing automation campaigns and journeys and strategies that support fundraising objectives and generate engagement and conversion.

With extensive experience in a similar role, including experience in a high-volume marketing automation environment you will be able to demonstrate a solid understanding of best practice approaches to digital design, content and user experience. In this role you will be focused on a strategic approach to the online customer lifecycle journey to maximise customer acquisition, retention and conversations. Your strong project management, stakeholder relationship and community focus will underpin your ability to actively seek and positively receive input from others and make changes.

This is a terrific opportunity to work within an organisation that is in a growth phase and be part of shaping the future outcomes for the community.

Beyond Blue is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity, sexual orientation, disability or age. We strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people.

Applicants are encouraged to view the Beyond Blue Innovate Reconciliation Action Plan 2020-2022.

Applications should include a current CV with a cover letter that addresses why you would consider yourself to be a cultural addition to Beyond Blue and how your skills and experience would be attributes to the position. Click the 'Apply Now' button to submit your application. Please refer to our website careers page for a job description.

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required a Working With Children Check.

NOTE: Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

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