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Marketing Automation Specialist

Beyond Blue

Here at Beyond Blue our vision is that all people in Australia achieve their best possible mental health. Our mission is to work with the community to improve mental health and prevent suicide. We aim to achieve this by promoting mental health and wellbeing, being a trusted source of information, advice & support, and working together to prevent suicide.

We currently have an exciting opportunity for an Email Marketing Specialist/Email Producer/Marketing Automation Adviser to join the Beyond Blue Marketing Technology team.

Reporting to the Marketing Automation Manager, the Marketing Automation Adviser will be joining a very talented, high performing agile team who are passionate about our brand, loyalty of our community and their engagement. This exciting opportunity will see you executing the end-to-end email program, automations, and journey building for Beyond Blue.

Working very closely with a variety of stakeholders (lines of business), you will be responsible for the overall management of the email marketing, SMS and automation programs, driving new acquisition and optimising campaigns to increase engagement.

You will bring with you your strong communication skills, high attention to detail and proactive nature to get things done. Your experience across email marketing activities and automated communications will support your success in this fun and diverse role.

Key responsibilities will include:

  • Successfully build & implement email marketing campaigns
  • Utilise marketing briefs to create campaigns in email platform
  • Perform day-to-day email marketing activities including email campaign set-up, testing, tagging, accessibility, scheduling and deployment
  • Maintain Beyond Blue’s marketing automation schedule, giving a single-source view for all marketing automation activities
  • Implement relevant triggered and automated campaigns
  • Set up & maintenance of various audience segments in the email marketing platform for specific campaign delivery use
  • Assist the Marketing Automation Manager to plan, develop and deliver all marketing automation activities
  • Work collaboratively with the Studio and Strategic Marketing teams to support the development of content
  • Develop, test, implement and optimise marketing automation journeys and campaigns whilst ensuring compliance
  • Provide best practice recommendations on creative execution of marketing automation activity to ensure activity is on brand and meets organisational objectives

To be successful in this role, you must have:

  • Tertiary qualification in marketing, commerce, business, information technology or other relevant discipline or experience
  • Experience in a similar role, including experience in a high-volume marketing email/automation environment
  • Salesforce Marketing Cloud, Marketo, Autopilot, Vision6 or equivalent experience / certification
  • Working knowledge of HTML, CSS and JavaScript and Google Analytics
  • Basic skills in database querying
  • Strong project management and relationship management skills.

Beyond Blue is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity, sexual orientation, disability or age. We strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people.

Applicants are encouraged to view the Beyond Blue Innovate Reconciliation Action Plan 2020-2022.

Applications should include a current CV with a cover letter that addresses why you would consider yourself to be a cultural addition to Beyond Blue and how your skills and experience would be attributes to the position. Click the 'Apply Now' button to be redirected to our website and please refer to our job description.

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required a Working With Children Check.

NOTE: Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

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