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Social Media Adviser - Be You

Beyond Blue

Beyond Blue’s vision is for all people in Australia to achieve their best possible mental health.

Our mission is to work with the community to improve mental health and prevent suicide.

We aim to achieve this by:

  • Promoting mental health and wellbeing
  • Being a trusted source of information, advice and support
  • Working together to prevent suicide.

Beyond Blue’s values are Collaboration, Respect, Enthusiasm, Excellence, Innovation and Integrity.

Beyond Blue delivers the national mental health in education initiative, Be You.

Be You aims to empower every learning community in Australia to be their most mentally healthy, positive, and inclusive – in ways that work for them, at a time that works for them, and all free of charge. Be You equips educators to support the mental health and wellbeing of children and young people from birth to 18 years. The initiative provides an end-to-end approach for early learning services, school age care services, primary schools, and secondary schools across Australia and is delivered by Beyond Blue in collaboration with Early Childhood Australia and headspace.

The Be You Marketing Team works closely with the Be You delivery partners to help educators become aware of, understand, trust, engage with and champion the Be You initiative.

The Be You Social Media Adviser is responsible for the planning, development, and optimisation of always-on organic and paid social media activity (including content marketing) for Be You. With guidance from the Be You Marketing Manager, the Be You Social Media Adviser will develop paid social media strategies, plans and campaigns that support organisational objectives, and will develop appropriate social media content that generates engagement and conversion and meets organisation objectives.

The incumbent will be tertiary qualified ideally in marketing with experience in a similar marketing role, including managing social media channels for a major brand or organisation. Your extensive experience in managing the planning, development, and implementation of paid social media activities, together with taking a strategic approach to content planning and amplification across different channels will underpin your ability to maximise user engagement and conversion. The appointee will have strong project management and stakeholder engagement experience enabling you to develop and deliver tailored social media marketing strategies for a range of purposes and audiences.

This is a terrific opportunity to work within an organisation that is in a growth phase and be part of shaping the future outcomes for the community.

Beyond Blue is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender identity, sexual orientation, disability, or age. We strongly encourage people from all cultural backgrounds to apply, including Aboriginal and Torres Strait Islander people.

Applicants are encouraged to view the Beyond Blue Innovate Reconciliation Action Plan 2020-2022.

Applications should include a current CV with a cover letter that addresses why you would consider yourself to be a cultural addition to Beyond Blue and how your skills and experience would be attributes to the position. Click the 'Apply' button to submit an application and download the job description.

Preferred candidates will be required to undertake pre-employment screening, including a National Police Check and where required a Working With Children Check.

NOTE: Short-listing of candidates will commence prior to the closure of this role, so please do not delay submitting your application.

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