• Abbotsford, VIC
• Permanent, full-time opportunity
• Flexible working arrangements
• NFP Salary Packaging options

About Care Connect

As an independent in-home care specialist, Care Connect has been enabling older Australians to remain living at home and stay connected with their family, friends and community, for more than 25 years. A not-for-profit organisation approved to provide government funded in-home care packages and programs in NSW, QLD and VIC, we are focused on building true relationships with our clients and their families, by offering independent advice and guidance. Every Care Plan is specifically tailored to each clients’ need, ensuring that the right support and services are provided to enable them to achieve their goals whilst living happily in their own homes.

Care Connect values collaboration, courage, authenticity, respect and excellence. These values are modelled by our team as we work with each other, our clients, our partnered service providers, agencies and suppliers.

About the Role

We have an exciting opportunity for a National Communications Manager to join our Marketing & Business Development team on a permanent full-time basis. This role is vital to the success of our organisation as we continue to grow and position ourselves as an in-home aged care provider of choice in an increasingly client-driven market.

Reporting to the GM – Marketing & Business Development, you will take the lead on all components of the communication plan, and oversee the overall brand image and tone, by:

• Developing and delivering marketing and business communications and content to support client experience, client acquisition and retention strategies, as well as staff and external stakeholders
• Developing and implementing an innovative communications strategy aimed at raising and maintaining a positive brand profile
• Developing and implementing the organisations’ digital strategy including website, secure portals, social media, and communication through both CRM (Hubspot) and email marketing (Mailchimp) platforms – with the support of external agencies
• Fostering media relationships, identifying editorial and advertising opportunities and working with creative agencies to implement both paid and earned campaigns
• Identifying opportunities and helping to implement community events and activities.

About You

To be successful in the role you will possess:

• A minimum of five years’ experience in a senior marketing communications/PR role
• Exceptional written and verbal skills and the capacity to generate content for use across diverse audiences and channels
• A proven track record in successful development, delivery and evaluation of strategic multi-channel campaigns including direct marketing, web, social and earned and paid media - both independently and with the support of a specialist agency
• Excellent strategic thinking, creativity and ability to problem-solve
• Highly developed relationship management and influencing skills
• Confidence using Microsoft Word, Excel and PowerPoint. A working knowledge of email marketing and exposure and/or ability and confidence to acquire skills for in-house client database systems. Familiarity with WordPress/Website development
• The ability to work with set KPIs and achieve targets.

Prior experience in the not-for-profit or health sector is desirable but not essential.

Qualifications required for the role:

• Bachelor level in journalism, communications, public relations or marketing

Why you’ll love working with Care Connect:

• A talented, dynamic and supportive team working in a growing organisation that demonstrates sector leadership
• Excellent NFP salary packaging options to increase your take home pay, and meal entertainment benefits
• An opportunity to make a real impact in a not-for-profit organisation that truly cares about enhancing the lives of older Australians
• A flexible working environment
• Training and professional development opportunities to grow your career
• Employee Assistance Program.

Additional requirements:

• You must be eligible to work in Australia to be considered for this position. Employment is conditional upon screening checks throughout employment
• All appointments are made subject to a satisfactory National Police Check conducted by Care Connect and a valid Working with Children Check provided by the applicant, as requested
• A statutory declaration is required, confirming residency in a country other than Australia - depending on the information provided, an international police check/s may also be required
• Part of our selection process requires the completion of psychometric assessments and a case study.

www.careconnect.org.au

Apply Now!

At Care Connect, our goal is for our workforce to reflect the diverse community we serve. We continually seek to employ people of any gender, age, religion, sexual orientation, with a disability, Aboriginal Australians and varied cultural backgrounds.