• $109K Annual Salary + Superannuation + Salary Packaging
• Hybrid Working Model
• Permanent Part Time Role (0.8FTE)

Carers Victoria is the peak body for unpaid carers. We are passionate about leading change and action to improve the lives of carers by representing and supporting them. We provide education workshops, programs and events across the State, as well as services and advice for carers in the Western Metropolitan region of Melbourne. We are a member-based organisation that aims to ensure caring is a joint responsibility of family, community and government.

Carers Victoria is going through a period of significant change, as it implements its Strategic Plan 2021-24 and adapts to changes in its funding and operating environments. Savvy and impactful marketing and communications are essential to this, and we are seeking an energetic, adaptable and outcomes focused manager to lead this function.

THE ROLE

This is an interesting role that combines strategic and leadership roles with ‘hands on’ communications work, leading a team of three staff. The Senior Manager – Marketing & Communications is expected to work under limited direction and is responsible for developing and executing the Marketing Communications Strategy in line with Carers Victoria’s Strategic Plan. This includes strategic development of messaging, campaign development, planning and evaluation, digital and visual marketing, media relations and social media. This role is also responsible for the briefing, scoping and content development, as well as collateral development and production.

The role is responsible for leading the marketing communications priorities of the whole organisation, providing expert advice and guidance to support staff in related activities and managing associated organisational processes that ensure key communications and marketing targets and goals can be met.

Key aspects of the role include:

• Leading the strategic Marketing and Communications functions to maximise the organisation’s external influence and impact and support effective internal communications.
• Develop and deliver a strategic communications and marketing plan aligned to Carers Victoria’s priorities across areas including policy and advocacy, events, membership, carer services, sector leadership and business development.
• Provide monthly and annual reporting to carers and stakeholders.
• Develop and share digital and visual marketing collateral.
• Enabling function that represents carer voice through multiple communications channels.
• Development of strategic marketing capability to drive new funding in alignment with business development.

ABOUT YOU

To be successful in this role, you will have:

• Appropriate tertiary qualification in public relations, marketing, communications, journalism or related field.
• Substantial experience in a business, membership based or Not-for-Profit organisation in a similar role.
• High level technical specialist knowledge in strategic marketing and communications.
• Demonstrated ability to develop and implement a successful digital communication strategy.
• Considerable project management and change management experience, including knowledge of how to bring new programs and products to market.
• Excellent interpersonal skills and ability to engage and collaborate with a diverse range of internal and external stakeholders.
• Adaptability, coupled with the ability to make decisions in a rapidly changing communications environment.
• Knowledge and understanding of the media and an ability to advocate and represent the organisation.

WHY WORK WITH US?

Carers are at the heart of everything we do; we are passionate about providing all carers with a holistic service. We are an inclusive and caring team who truly value work-life balance. You will also have access to salary packaging, learning & development opportunities, flexible work arrangements, EAP and wellbeing initiatives such as mindfulness sessions and social club events.

Enquiries: Jeff Hallyburton, General Manager – Corporate Services [email protected] using the subject line: Senior Manager - Marketing and Communications enquiry via EthicalJobs.

How to Apply

Please include a cover letter and your current resume in your application.

Please note: the successful applicant will be required to undergo pre-employment checks including but not limited to a national police check, working with children check and reference checks.

Carers Victoria is an equal opportunity employer and encourages applications from people from culturally diverse backgrounds, linguistically diverse people, Aboriginal and/or Torres Strait Islander peoples, members of the LGBTIQA+ communities and people with disabilities.

Carers Victoria is committed to maintaining a diverse workforce that reflects the diverse needs of the people we support. We draw pride and strength from our diversity and actively foster an inclusive workplace that celebrates the contribution made by all our people. Carers Victoria is also committed to protecting the best interests and safety of children and vulnerable people.