Carers WA currently have an exciting opportunity for a talented and experienced Marketing Lead to join join our hardworking and dedicated team of Marketing professionals. At Carers WA, we are committed to making a positive difference in the lives of carers across WA and are looking to expand our team with like-minded individuals, looking to step into a role where they will have a positive impact in the lives of others.

About us:

Carers WA is the peak body representing the needs and interests of carers in Western Australia and is part of a national network of Carers Associations. Carers provide unpaid care and support to family members and friends who have disability, mental illness, a chronic condition, terminal illness, an alcohol, or other drug issue or who are frail aged.

To learn more about us, we encourage you to visit our website: https://www.carerswa.asn.au/

About the Role:

The Marketing Lead plays a key role in the delivery of marketing, communications, brand and engagement strategies and initiatives with an aim to increase awareness, participation and outcomes for the organisation.

In conjunction with managing the day-to-day operations, this position leads on a variety of marketing projects and initiatives to enhance the organisation’s reach and brand profile. Reporting to the Head of Marketing and Systems Development, the Marketing Lead is responsible for the coordination and implementation of a range of high-quality outputs including multi-channel marketing campaigns, collateral development and management, stakeholder engagement, grant/funding applications, and event management.

Duties include but are not limited to:

• Develop, coordinate and implement marketing and communications strategies across multiple platforms, in collaboration with the Head of Marketing and Systems Development and wider team
• Coordinate the planning and implementation of traditional and digital media campaigns, including liaising effectively with external agencies to facilitate successful campaigns within budget and timeframe constraints
• Produce qualitative and quantitative reports regarding marketing and engagement activities for Executive Team and Board review
• Manage media interest, media responses, interviews and press conferences, in collaboration with Communications Officer
• Develop, produce and evaluate marketing and communications strategic and operational plans, in collaboration with the Head of Marketing and Systems Development and wider team
• Provide consultation, guidance and support to marketing team members and assist in the development of the marketing team to ensure strategic objectives are met

Our successful candidate will hold:

• A tertiary qualifications in marketing, public relations, communications or related field
• A minimum 5 years’ experience in a similar role, preferably within the not-for-profit sector
• Demonstrated ability in developing and delivering strategic marketing and communication plans which align to organisation values and business objectives
• Proven experience in developing, implementing and evaluating effective marketing initiatives/campaigns (both traditional and digital)
• Experience in providing senior-level advice, guidance and support to immediate and wider team members
• Advanced negotiation and interpersonal skills, including the ability to establish and maintain effective internal and external relationships

Sound like you? Apply today to join our team!

Please note: Only shortlisted applicants will be contacted for an interview. 

Applications must include a covering letter addressing the selection criteria, Curriculum Vitae and contact details of two professional referees.

Carers WA reserve the right to begin the recruitment process and withdraw the position prior to the close date/time.

Carers WA supports a zero-harm workplace culture to all internal and external stakeholders.

Carers WA strives for diversity, inclusion, and equality of our community. We seek a workforce that is representative of the communities we work in. We encourage people of all cultures, gender, age, sexual orientation, or abilities to apply.

Careers WA is a Carer Friendly Organisation.

To learn more about working with Carers WA, we encourage you to visit our website.