• Flexible, fast paced environment
• Join a leading not-for-profit and make a big impact on the education system
• Work with a bunch of awesome, creative and collaborative peeps

Cool Australia is shifting the culture of education by supporting students to think differently. We create online resources for parents, early learning centres and schools. Our resources switch on kids and provide educators with tools to investigate social, environmental and economic sustainability challenges. We work with value-aligned partners to bring exciting and meaningful content into classrooms across Australia and New Zealand. This is an exciting opportunity to help engage our existing 160,000 members and acquire many more!

Reporting to the Head of Digital Marketing, and with the support of Cool Australia’s caring team of Education professionals, the Marketing Campaign Manager will be responsible for creating and project managing multiple, ongoing campaigns in support of key external partners and education campaigns.

You will be:

• A kind, generous and dedicated human who believes that education is a key to driving real-world change
• Willing to challenge yourself and those around you to always be better
• Open to feedback and review
• Exceptional eye for detail and very organised
• Always available, should a teammate need help or guidance
• Willing to have a laugh and not take yourself too seriously!

Key responsibilities:

• Own the Cool Australia content calendar and campaign marketing output, ensuring all campaign deliverables are executed as agreed
• Work with the Marketing, Education and Community Engagement teams to ideate and create fun, engaging, relevant content that resonates with our audience of teachers, educators and parents - always with a view to maximising engagement with our education content
• Project manage multiple partner marketing campaigns with the help of Cool Australia’s Marketing, Education and Community Engagement leaders
• Ensure the smooth roll-out of contracted marketing deliverables on key Cool Australia’s key channels, including email, social media and paid social
• Work closely with the Head of Digital Marketing to constantly improve and update internal marketing processes so we can spend as much time as possible on the fun stuff (making content and telling stories)
• Act as the trusted, go-to-person for the wider Education and Community Engagement teams in order to guide, create and execute the best possible marketing programs that drive engagement with Cool Australia education resources
• With the help of the Head of Digital Marketing, prepare campaign reports and present them to internal and external partners with confidence and clarity
• Leverage and adapt existing and new campaigns to align with Cool Australia’s new, outcome-focused digital marketing approach
• Get your hands dirty with Hootesuite (or whatever tool we decide is best/better), ActiveCampaign (email), Instagram, Facebook, LinkedIn and Twitter scheduling
• Write content for EDM, social posts, banner ads, Instagram ads (with guidance and support from our legendary team of Education writers
• Be willing to create, or brief others to create, engaging graphics and promotional material that aligns with both our internal brand guidelines and those of partners

You will have:

• Either: tertiary qualifications in marketing (or related fields), or significant demonstrable experience in owning and running marketing campaigns within an agency or brand setting
• Minimum of five years’ experience in marketing with a strong emphasis on managing and owning multiple accounts, channels and deliverables at once
• Proven track record working as a Marketing Manager, and be familiar with using project management software (we use Wrike) to find efficiencies
• Experience in data-driven campaign management, using reporting tools and data to analyse performance and drive future planning
• Ability to understand, learn and maintain standards and processes for key segmentation and audience building across multiple marketing channels
• Experience running campaigns with marketing automation software and a working knowledge of digital marketing (you will have lots of support here!)
• Experience owning external relationships from introduction meetings, to ongoing ‘check-ins’, to campaign wrap-up meetings
• Experience working collaboratively with other teams
• Be an organisational ninja who leverages email, note-taking and project management best practice to keep all balls in the air
• An entrepreneurial spirit with a hunger to grow
• The ability to get s*** done!

Benefits & Culture

• Flexible work environment! Like, really flexible! We often work from home but have an awesome office in Windsor where we come together to work and play. If you need to collect the kids or take the dog to the vet, no problem! We are all about achievement rather than hours at the computer.
• Work with a supportive and high performing team of educators and digital experts
• Gain experience in a not-for-profit organisation
• Help teachers to build a better future for young people

Contact: [email protected], using the subject line: Marketing Campaign Manager enquiry via EthicalJobs.