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Digital Campaigns Specialist

Donor Republic

Are you ready to use your digital superpowers to help change the world? Don’t miss this rare chance to join an award-winning fundraising agency working in the not-for-profit sector.

  • Make an impact in a fast-growing, industry-leading fundraising agency
  • Full time, permanent position
  • Work in flexibly in our Sydney or Adelaide office, or remotely across Australia
  • Enjoy 5 extra days of leave per year
  • Work with some of Australia's biggest charities and causes in a dynamic team environment

About Donor Republic

Donor Republic is a rapidly expanding full-service fundraising and marketing agency dedicated to the not-for-profit sector.

From strategic development through to executing powerful fundraising and marketing campaigns, we’re a fun and upbeat team committed to helping organisations across Australia do life-changing work.

About the role

You’ll be helping plan, build and optimise digital marketing campaigns in support of fundraising events and appeals.

Your ability to juggle multiple projects and timelines will be important, as you implement digital fundraising strategic plans across multiple channels to meet campaign targets.

In this full-time role, you’ll also enjoy some impressive benefits, such as a competitive salary package and 5 extra days off each year, including a bonus day each quarter and a holiday on your birthday.

KEY RESPONSIBILITIES

  • Develop digital marketing strategies and plans to attract, engage and maximise the value from client’s supporters across all areas of fundraising and marketing
  • Implement, optimise and enhance of digital campaigns across platforms and channels such as Facebook, Instagram, Programmatic, Linked In, Search and YouTube
  • Monitor, track and evaluate campaign performance analytics, based upon KPI targets, providing regular updates to internal teams and clients, including full post campaign reporting
  • Work closely with relevant Directors, Account Managers and the Creative team to develop and execute digital marketing and fundraising plans to ensure campaign success based on KPIs
  • Establishing and monitoring digital tracking in Google Analytics, Tag Manager, UTMs, Facebook Pixels and Conversion APIs
  • Own budget planning, forecast and pacing to ensure optimal and predictable spend across client digital fundraising and marketing campaigns
  • Regularly communicate with and provide reports to clients at a senior level
  • Pitch fresh and innovative ideas to clients and internally
  • Document results of tests for all campaigns in our Research Library, for shared learnings within the team and across the fundraising sector
  • Help educate associates, clients and internal colleagues when necessary
  • Ensure that your own and the agency’s activities support agency guiding principles

Must have

  • Strong experience in digital marketing, with an emphasis on Facebook experience, building media plans and budgets, audience targeting and setting up campaigns on Facebook Ads Manager
  • A strong understanding of Google Ads and Google Analytics
  • Ability to spot and / or create great digital creative
  • Proven project management skills delivering complex projects on time and on budget
  • A strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
  • Excellent analytic skills and a demonstrated ability in using data to drive results.
  • An ability to describe complex or technical issues using terms a non-specialist can clearly understand.
  • Setting up digital ad tracking, Google Tag Manager, Google Analytics, Facebook Pixels and others
  • An understanding of how to communicate across different digital channels, including a deep understanding of all social media platforms

Nice to have

  • Digital fundraising experience within a charity or agency
  • Knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.
  • Qualifications or relevant industry experience in Fundraising, Marketing or Digital communications – or a related discipline would be valued.
  • Copywriting experience.

A position description is attached. Salary is $80,000 to $90,000 + Super depending on experience.

How to apply

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