• Do you want to do work that really matters? Help us end avoidable blindness
• Join a growing, ambitious and innovative Digital team at one of Australia’s best-loved charity brands
• Full time, permanent role based in Sydney (Flexible work arrangements available, including remote work)

ABOUT THE FRED HOLLOWS FOUNDATION

The Foundation is an international development organisation working to prevent blindness and restore sight. This year marks The Foundation’s 30th anniversary of carrying on the legacy of Professor Fred Hollows, who believed every person had the right to quality eye care, no matter where they live. The Foundation has grown to work in more than 25 countries throughout Africa, South Asia, Southeast Asia, the Middle East and the Pacific, as well as Australia. The Foundation has restored sight to more than 2.5 million people worldwide. We have an ambitious five-year strategic plan that aims to take us even closer to realising our vision of a world in which no person is needlessly blind or vision impaired and Indigenous Australians exercise their right to sight and good health.

THE OPPORTUNITY

The Digital Content Writer is responsible for creating content that inspires people to support The Foundation, as part of our growing, ambitious and innovative Digital team. The role is accountable for specific elements of our digital content production output, predominately focused on copy writing, but is also a key contributor to the creative and editorial direction of all online material. This includes content production for EDM, digital advertising and websites, across fundraising and brand strategies, largely in the Australia market but also supporting our international offices. This role has editorial and quality-control responsibilities and is an important voice in all digital creative ideation.

KEY RESPONSIBILITIES

The Digital Content Writer will own the outcomes of:

• EDM content: Support the Email Marketing Strategy by devising concepts/topics for EDM campaigns as part of a wider team, then changing gear to writing copy for these campaigns using fundraising best practice and creative flair to engage and motivate target audiences. This includes editorial accountability and responsibility for key EDM creative metrics.
• Digital advertising content: Develop written ad copy, campaign straplines, ad test ideas and landing page content for digital advertising campaigns, fit for platforms/channels such as social, paid search and display. Iterate based on results such as click-throughs, conversions and other engagement metrics, working in partnership with our Creative Team to produce graphic design and video elements.
• SEO content: In partnership with the Digital Content Producer, deliver the SEO Strategy with written web content based on existing keyword research. Execute on our strategy to make Hollows.org a world-class online information resource for various strategic topics that will rank highly in search engines across a range of targeted keywords.
• Quality control and general writing requests: Proof and edit all digital copy outputs for grammar, spelling, tone and overall quality. Live and breath our key messages. Fulfil briefs for various written content, which might include blog posts for partner organisations, social media, copy for entire websites, or offline copy writing requests from time to time.

ABOUT YOU

You are a digital writer who lives and breathes digital culture; you are creative and passionate about making a difference through digital! You possess highly developed and influential written communication skills with the ability to truly engage, influence and inspire. Your writing skills are versatile - from a punchy innovative advertising one liner to inspiring research-based case studies. You understand digital metrics that measure content impact, such as click-through and engagement rates, organic search, page rank.

You have exceptional organisational skills, able to juggle multiple priorities with a strong emphasis on attention to detail. You pro-actively engage with a range of stakeholders to generate creative concepts. You are able to coordinate and support diverse tasks and projects in an evolving and dynamic environment.

WHAT YOU’LL NEED TO SUCCEED

To be successful in this role, we are seeking someone with the following experience:

• Experience preferably in a similar organisation/charity/NGO with a fundraising focus
• Experience in effective copy-writing for digital advertising, web and EDM
• Experience generating creative ideas in a collaborative environment
• Experience in using the written word to engage, influence and inspire, to brief and across various styles
• Experience in working to deadlines and keeping to pace while maintaining a high level of attention to detail
• Experience in SEO best-practice content production
• Experience in using digital metrics to measure content impact, such as click-through and engagement rates, organic search, page rank

How we recognise your contribution

Through our internal programs and employee benefits we aim to create an environment where you will feel supported and empowered. Whether your focus is on continuous learning, professional development or finding an environment which enables you to thrive while balancing family or personal commitments, we have a range of programs in place to support you. Including:

• Generous salary packaging - we provide access to not-for-profit salary packaging options, which will increase your take home pay, we also offer 17.5% annual leave loading
• Flexible work environment – we focus on output, not hours and enable you to prioritise your health and wellbeing
• Generous leave allowances – we offer Paid parental leave; 5 days bonus leave every year; an annual Foundation-wide “Me Day”; and time off for culturally significant/ceremonial leave
• Ongoing commitment to your continuous learning and career development – through tailored leadership and professional development programs, access to Linkedin Learning and focused development conversations.

To find out more about our benefits click here

APPLICATIONS

Please apply directly via the "Apply" Button. Should you have any questions regarding the opportunity please reach out to our Senior People & Development Advisor – Australia and USA, at [email protected], using the subject line: Digital Content Writer enquiry via EthicalJobs, for a confidential conversation. Kindly note that CVs will not be considered through this email address.

Aboriginal and Torres Strait Islander people are encouraged to apply for this position.

The Fred Hollows Foundation is committed to protecting the rights of children and community partners in all areas where we work. Applicants are advised that The Foundation reserves the right to conduct police checks and other screening procedures to ensure we maintain and promote a child safe environment. The Foundation is also committed to protecting the health of our beneficiaries, donors and partners and require incumbents of this role to be fully vaccinated against COVID-19 (except where medical conditions may make vaccination harmful to their health).