about us

Hireup is an online platform and community for people with disability and their families to find, hire and manage support workers that fit their needs and share their interests. Whether it’s support with getting to work or catching a local footy game, Hireup gives people the tools to live life on their own terms. With thousands of registered users, Hireup is a national network of local supports committed to delivering an individualised approach and a community-driven future for the disability sector.

As a purpose-led organisation with over 230 support staff (and growing), we are dedicated to powering the evolution of the disability sector. We do this by keeping the community at the heart of our decision making and encouraging a culture defined by kindness, innovation, equality and storytelling.

about the role

We believe in being transparent, fair and open with our insights in order to build stronger, healthier and more supportive communities. Our Data and Insights team plays a vital role in ensuring we see the real impact we make on the individuals, families and communities we support. They are engaged with our community, passionate advocates for understanding the people behind the numbers and believe that data is ultimately the voice of a community at scale.

As an experienced Digital Analytics professional, you will have proven experience in delivering web and mobile analytics to stakeholders, coupled with demonstrated ability to bring analytics to real business situations and present clear, actionable insights and recommendations.

The big picture

• Join one of Australia's fastest growing product companies
• Unleash your full potential in an inclusive and purpose-led organisation
• Contribute to the evolution of the disability sector

Priorities - the work

• Provide insights into client decision journey and intent by customer segmentation
• Ownership of monthly website performance reporting through Google Big Query and Google Analytics
• Work with the business to solve customer journey challenges through behavioural, qualitative analysis of website, online application and mobile app data
• Deliver business critical product, marketing, customer and campaign analytics and performance reporting, together with clear insights and recommendations supporting planning and performance optimisation
• Manage tag management and tagging setup, focused on ensuring accuracy of data recorded across Google, Facebook and other publishers
• Own media tracking accuracy and use, including classification, management of campaign codes, cross tagging technology alignment
• Collaborate with technical engineers on CRM design and data integration if required.
• Contribute to designing a comprehensive attribution model capable of measuring above the line marketing activity to provide actionable insights on future Marketing spend
• Champion data currency and accuracy across digital assets
• Dashboard building and continuous system enhancements via Tableau

Skills - the person

• Tertiary qualification in Analytics or a related field
• proven + hands-on experience in a similar role
• Experience in web analytics using tools such as Google Analytics is a must.
• Extensive experience with digital media performance and attribution analysis
• Highly proficient in SQL with experience working in Google BigQuery or equivalent.
• Previous experience with Prismic/Headless CMS, Segment and Customer IO or equivalent.
• Campaign analysis experience welcome (Google Adwords/ Facebook Ad / CRM campaign)
• Experience with analytics code tagging and auditing (Google Tag manager, FB Pixel, GG UTM Tag)
• Basic coding skills to automate data processing (ideally in Python and/or Javascript)
• Excellent verbal, written and visual presentation skills with exceptional attention to detail

Apply now

People with lived experience of disability are strongly encouraged to apply. Please let us know what adjustments we can make to the role or process so you can be a success with us!

For more information about the role and how it fits within Hireup, contact our Talent Acquisition Manager, [email protected] using the subject line: Digital Marketing Analytics Manager enquiry via EthicalJobs.

Heads up - our recruitment process will be conducted via Zoom. This role can be remotely based for the right candidate.

We are dedicated to creating inclusive and accessible candidate experiences for all and we encourage you to contact us if you have suggestions on how we can improve or adjust our approach to ensure an enjoyable, fair and informative candidate experience.