ABOUT THE JANE GOODALL INSTITUTE AUSTRALIA (JGIA)

JGIA is entering an exciting new chapter of growth, as we bring our founder’s message of Hope to more people, to make more difference, at this critical time. So, we’re expanding our team with a digital specialist who can turn our big dreams into reality.

Building on the legacy of our founder, the legendary Dr. Jane Goodall - scientist, conservationist, peacemaker, mentor - we inspire hope through action to benefit animals, people and our shared environment. Our work centres on two areas: community conservation in Africa, working with local partners to protect chimpanzees and their forest homes; and empowering the next generation of environmentalists here in Australia, through our youth-driven initiative Roots & Shoots.

While geographically apart, our programs share the same heart: nurturing grassroots and people-driven nature-based solutions for our beautiful planet - acting locally, while thinking globally, to build Hope.

As Dr. Goodall says: “Cumulatively small decisions, choices, actions, make a very big difference.”

ABOUT THE ROLE

As the Communications and Fundraising Coordinator, you’ll be a very valuable member of our small, but dedicated team. You’ll work very closely with our Communications and Marketing Manager to execute digital marketing activities that attract new supporters and engage existing supporters, to convert the deep credibility of our founder into long-term, financial capacity.

You will be key to cultivating a deeper relationship with our supporters throughout their journey, from newly aware to lifelong regular giver. Across owned, earned and paid - including email, social, search, web and more - you’ll devise and implement campaigns that combine compelling storytelling with data-driven tactics to deliver ongoing, sustainable success.

You’ll be nimble: curating stunning imagery or writing meme-worthy copy for campaigns, to examining Google Analytics, and building responsive landing pages, forms and campaign journeys. You’ll develop a strong understanding of our supporters, examining our CRM to identify audiences and opportunities, to optimise all fundraising activities - with a focus on acquisition of new givers.

You will be team player: as we are a small team you may be asked to assist with fundraising events and funding proposals.

MUST HAVE

• Clear, concise and compelling copywriting skills that converts - across email, web, organic and paid social.
• Knowledge of digital marketing best practice, current trends and innovations.

• Performance marketing and analytics skills - especially the full Facebook Business Manager suite and Google Analytics.

• Dynamic Creative and Multivariate testing approaches, test plans and assessment.

• The ability to build strong interpersonal relationships with local and global teams, board directors, volunteers and partners.

• At least two years’ experience in a digital fundraising or revenue driving marketing role for a NFP/NGO and/or

• Two years’ experience in digital marketing campaign coordination and implementation including multi-channel activity across paid, owned and earned channels such as email, social media, search, paid media, partnerships and/or

• Two years’ experience in content marketing - copywriting, project management or asset production (video, imagery) - with clear commercial or fundraising goals.

• Audience segmentation and market analysis experience.

• Reporting and data analysis skills.

There are no deadlines for applicants. Applicants are encouraged to apply as soon as possible.

JGIA is an equal opportunities employer, and is always actively looking for applicants from a diverse range of genders, cultures, language groups, abilities, and experiences to apply. To be eligible to apply for this position you must have an appropriate Australian or New Zealand work visa or be eligible to apply for one.

JGIA believes that it is our duty to ensure that we do everything we can to keep children safe. We have a responsibility to those children that we come into contact with, and as an organisation, we are committed to ensuring the safety of children by not harming them or placing children at risk.

As part of the screening process, candidates will be required to complete a National Police Check and a Working with Children Check.