Are you working in Events Marketing and looking to take the next step in your career? And are you looking to join a successful & well-respected not-for-profit organisation running iconic mass participation events?

If so, you may have just found a new home.

Here are just a few reasons why:

• You will work on iconic mass participation (25,000+ annually) events such as the renowned MS Gong Ride (40 years strong!)
• You will have the space to create & develop new and exciting campaigns from the ideation stage through to execution, including the freedom to develop the next big charity fundraising campaign in Australia.
• You will join a large, experienced team of Event marketing, fundraising and operations professionals.
• You will see the success and growth of your team through your leadership.
• You will have great support from your manager day to day & in developing your leadership skills and style.
• Our Services truly change people’s lives. We regularly hear from our clients that they have become more independent, social and empowered thanks to the support MSL provides. That will be because of you bringing in much-needed funds to support our programs.

What is the purpose of this role & how does it contribute to MSL’s business strategy?

• The talented Event Fundraising Team is responsible for income generation through physical and virtual events/campaigns to help fund multiple sclerosis services and research.

Your responsibilities are:

• The planning and delivery of participant acquisition campaigns for our portfolio of events, including MS Gong Ride, MS Melbourne Run & Ride Festival, MS Mega Challenge, MS Walk, Run & Roll.
• Implementing campaigns that consist of a mix of marketing tactics, and rising to the challenge of marketing for mass event participation in a COVID world to give prospective event participants confidence & a reason to register for our events.
• Managing event commercial sponsors to ensure long lasting and mutually beneficial partnerships.
• Line manager for three positions that assist with the delivery of this role: (Marketing Coordinator, Social Media & Digital Specialist, Websites & Platform Manager.)
• Working alongside the Manager, Event Marketing & Fundraising, you & your team are responsible for the recruitment of 25,000+ participants annually into MSL-led events/campaigns.
• You will be busy, juggling multiple event marketing campaigns at the same time (30+ events per year), but you’ll get enormous satisfaction out of the great job you do.

What’s not to like? But wait, there’s more (what we are offering).

The role can be based at our Blackburn (Melbourne) or St Leonards (Sydney) office, is full-time with a competitive salary. We also have some great benefits to offer you as a not-for-profit including: $15,900+ tax-free salary packaging, flexible working arrangements, birthday leave, purchased leave and discounted insurance.

Now about you

• You will have significant experience in:
  • Digital marketing (social, SEO, SEM, Google Analytics);
  • Marketing automation (EDM communication platforms)
  • Copywriting
  • Project management
  • Building & maintaining relationships (event sponsors)
  • Website UX & optimisation knowledge

• You will have great communication skills (written & oral) plus strong interpersonal skills.
• You will be creative & innovative, flexible and collaborative with a strong client & customer focus.
• You will definitely be results-driven, with financial & time management skills, and attention to detail.
• You will have experience as a people manager with the ability to effectively support, grow & manage your team.

One more thing:

If successful, you will need to complete a National Police Check (and possibly an International Police Check).

A bit about us

Multiple Sclerosis Limited has been operating for more than 65 years, helping people living with multiple sclerosis live well – in Victoria, Tasmania, NSW, and ACT. We provide evidence-based advice, information, education, employment support, and around the clock support through our residential care services, as well as contributing funds to MS research.

We are trusted experts in this field, but we are also growing and innovating. We are expanding our support for people with MS – wherever they live – as well as people with other neurological conditions. We are embarking on a new strategic direction that will see us implementing a highly customer-centric operating model, expanding partnerships with medical and allied health specialists, and building cutting edge Well-being Hubs for holistic health and well-being support.

MSL is an equal opportunity employer and encourages applications from people with a lived experience of disability, Aboriginal and Torres Strait Islander peoples and people from culturally and linguistically diverse backgrounds.

Want more information about the role? Contact Rob Lawrenson, Manager Events, Marketing & Fundraising, on (02) 8484 1350 or [email protected] using the subject line: Event Marketing & Campaign Manager enquiry via EthicalJobs.

A position description is attached.