The Social Media Coordinator will position the National Council of the St Vincent de Paul Society via social media, drawing people to the Society’s Mission and to increase awareness of the National Council’s public policy priorities on digital platforms.

The role will be responsible for organising, executing, and supervising the National Council’s social media strategy to raise the profile of the National Council’s public policy advocacy work. The Social Media Coordinator will also be responsible for observing and posting on the National Council’s social media platforms and interacting with and increasing the organisation’s public profile and audience.

Key Accountabilities:

This position is responsible to the National Communications Director, or their delegate, for the following key accountabilities. Key Performance Indicators will be established with the successful applicant, taking.

1. Use existing approved messaging to generate content to engage and sustain the audience.
2. Evaluate traffic across all National Council and Society platforms.
3. Follow current trends and changes in the various social platforms to ensure maximum effectiveness.
4. Manage social media accounts’ layout, develop a posting schedule for each platform and monitor trending hashtags to increase exposure.
5. Recommend new strategies to engage critical audiences.
6. Engage with the audience by answering questions, responding to comments using existing, approved messaging.
7. Address complaints after consultation with the National Communications Director.

The key accountabilities cannot be delegated without the authority of the CEO or their delegate. Other duties may be required, as directed, commensurate with skills and abilities.

A position description is attached.