• Develop your marketing career with a leading disability service provider.
• Join a talented, fun team making a difference in the lives of the people we support.

• Own end-to-end marketing and lead generation campaigns to support growth targets.

• $70K base + super + salary packaging options.

Who We Are

The most important thing you need to know about us…is Unisson. It means what you think it means. No hidden or cryptic messaging. At Unisson, we aim to work with the people we support to help them live their best life - whatever that means to them, on their own terms. As an organisation we've been around for nearly 100 years. We are proud of our history not because it means we're old, but because we have inspiring beginnings to lean on. Find out more at unissondisability.org.au.

About the Role

Due to the organisation's growth, we currently have an exciting role for a Marketing Specialist - Lead Generation to join the Marketing & Engagement team, to help generate leads (new enquiries) and brand awareness. Working closely with our Marketing and Content Manager, as well as other business stakeholders, you will plan and execute brand and lead generation campaigns across various marketing channels. You will enjoy a mix of copywriting, analytical and strategic tasks and deliver highly personalised experiences for Unisson's clients.

Your Role Requirements

• Partner with the Client Services team to understand growth objectives and strategic initiatives.

• Deliver data-driven marketing campaigns across the customer journey (using CRM functionalities).

• Plan, execute and optimise multi-channel marketing programs to targeted audiences.

• Build end to end lead generation and nurturing programs to entice new prospects and motivate clients & families (including email, webinars, events, social & digital).

• Build cross-sell and retention marketing programs for existing clients & families.

• Create strategic audience content in multiple formats including client success stories and news articles.

• Collaborate with teams and stakeholders across the organisation to plan and deliver marketing initiatives that generate demand and awareness of Unisson's services.

• Assist with the research and development of events, sponsorships, and other marketing platforms that align with Client Services goals.

Your Qualifications

• Bachelor's degree in marketing or relevant field.

• 2 + years' experience in digital marketing, campaign management or lead generation.

• Experience in analysing marketing results and optimising to improve conversion.

• Knowledge of social media platforms and developing & optimising content

Additional skills that would be advantageous:

• Social media guru.

• Excels at multi-tasking and project management.

• Thinks and communicates clearly.

• Experience using Salesforce / Pardot (desirable).

Why work for us?

• Amazing, collaborative culture and work/life balance.

• Career development opportunities.

• Not-For-Profit Salary Packaging options available.

• Discounted health cover.

Sounds enticing? To apply, click on the "Apply Now" link below. Or for a confidential discussion, please contact Sarah Melnick on [email protected] using the subject line: Marketing Specialist - Lead Generation enquiry via EthicalJobs.