• Full Time opportunity based in Pyrmont, offering the flexibility of home/office work
• Be a part of a supportive, innovative and cohesive Marketing Team
• Join a passionate and values-based NFP organisation working for the rights of every child

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. In Australia, UNICEF Australia works with government and advocate bodies to defend children’s rights and support international development programs. UNICEF Australia is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

About the Role

The Senior Marketing Executive role offers an exciting opportunity for an enthusiastic, quick thinking and personable individual to join our Acquisition team. This team forms part of the wider Individual Giving team and sits within the Fundraising and Communications function at UNICEF Australia. Reporting into the Marketing Manager, Acquisition you will be responsible for supporting our new donor growth through paid, telemarketing and owned media channels, with a focus on lead generation, new donor journeys and supporter conversion.

Other Key Responsibilities

• Provide high level input for the development of our lead generation and new supporter transition and conversion strategies
• Manage lead generation program to acquire non-financial supporters and increase UNICEF’s reach with new audience
• Drive execution and optimisation of your digital lead-generation plans through paid and organic media channels
• Brief in, coordinate and optimise lead generation activities with the external media agency as well as Telemarketing (TM) activities with the external telemarketing agency and the internal Supporter Experience Team
• Develop a streamlined approach to second gift and pledge conversion online
• Develop regular, insightful and data-driven performance reports on the growth of the organisation’s supporter database including New Donor Transition, Conversion activities and Telemarketing
• Utilise relevant analytics of our campaigns and audiences to better inform future planning
• Day-to-day management of the digital inbox
• Keep up to date on all the latest digital innovation trends, developments or opportunities
• Support the Acquisition Team on invoice and budget tracking
• Support the Head of Individual Giving on the selection of relevant external agencies, including Telemarketing
• Support UNICEF Australia’s emergency response

About You

1. Relevant degree in marketing, media, communications or equivalent relevant experience
2. 4+ years’ experience in a consumer mass marketing environment, preferably with experience working with a paid media agency and/or telemarketing agency
3. Demonstrated experience and understanding of supporter journeys and digital marketing
4. Experience with digital marketing software and programs including CRMs (Salesforce desirable), CMS and email marketing software (Marketing Cloud desirable)
5. Ability to accurately collate, analyse and report on campaign results using Microsoft Excel and Google Analytics
6. Creativity and willingness to implement improvements to current systems and processes
7. Effective management in the development and implementation of multiple projects to meet stakeholder requirements
8. Evidence of relationship building skills and strong customer service skills
9. An understanding of the charity or humanitarian sector and a genuine interest in working in this sector

What UNICEF Australia can offer you

• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, prioritising work outcomes and not where you do your work
• A positive and values-driven work culture with ongoing social events
• A wellbeing package which includes access to weekly yoga, EAP and a Birthday Day off
• Commitment to our child-first philosophy with 12 weeks of paid parental leave for all parents, and additional leave provided for gestational parent
• The opportunity to support a global impactful cause and make a difference for every child

To Apply

For a chance to take on this fantastic opportunity please submit the following documents in PDF format:

• Your Cover letter, which outlines your experience in each of the selection criteria and your salary expectations
• Your CV

For further information on this position, please be in touch with our People & Culture Team: [email protected] using the subject line: Senior Marketing Executive - Acquisition enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.