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Senior Media & Public Affairs Manager

UNICEF Australia
  • 12-month Full Time fixed term role based in Pyrmont, Sydney, offering flexibility and hybrid home/office working
  • Work in a supportive, motivated and high impact team
  • Join a passionate and values-based organisation working for the rights of every child

UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. In Australia we create impact for children and young people by elevating their voices, working with Governments to influence public policy, producing data and evidence, and working in partnerships to deliver innovative programs and initiatives which can be replicated at scale. UNICEF Australia is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

The Role

Reporting to the Head of Media & Public Affairs, as Senior Media & Public Affairs Manager at UNICEF Australia, you will be responsible for implementing our media strategy, overseeing production of best practice content, creating and responding to media and public affairs opportunities. The role works within a small high-performing media team and requires close collaboration with our government relations, fundraising and programs teams to help support important humanitarian advocacy projects with both local and global impact. If you are excellent in identifying and pitching a broad range of newsworthy stories, have government relations/press secretary media experience, adaptable and want to work in a fast-paced environment with a fantastic employer who truly values work-life-balance, we'd love to hear from you.

Key Responsibilities

  • The continual development and implementation of a comprehensive media and public affairs strategy supporting brand and growing UNICEF Australia’s reputation in Australia
  • Creating, responding and distributing best-practice content for news media including written and visual material that advance UNICEF Australia’s campaigns and priority issues
  • Work with internal stakeholders, in particular government relations and advocacy, to drive creative thinking around how to maximise media coverage
  • Manage and triage media communication in response to sudden onset international humanitarian emergencies in a heightened environment
  • Identify reputational risks and solutions at an executive level
  • Compile, analyse and contextualise media monitoring
  • Package media content across all medians
  • Provide training, briefings and draft of Talking Points and Q&As for a stable of spokespeople and broader organisation especially at heightened times of crisis communications
  • Coordinate and facilitate media field visits where relevant
  • Project management of key media initiatives
  • Liaise with international counterparts

Selection Criteria

  1. Tertiary qualifications in Communications (or related field) or adequate professional experience

  2. Previous experience in a metropolitan newspaper or television and/or radio news service

  3. Expertise in managing government-related media such as press secretary communications

  4. Proven track record of effectively delivering successful media and public affairs strategies

  5. Comprehensive knowledge of the Australian broadcast and digital news and media landscape with extensive contacts across a broad range of publishers and outlets

  6. Proven experience in proactively and reactively pitching high-value newsworthy stories

  7. Ability to oversee reputational management, including in crisis and emergency situations

  8. Understanding of, or interest in, international development issues, world affairs, current events

  9. Experience in providing strategic advice to executives on external communication issues

  10. Advanced writing, editing and verbal communication skills with the ability to write for multiple platforms and audiences

  11. Willingness to work outside normal office hours and be on call to respond to requests from national media and international colleagues

  12. A commitment to the work and values of UNICEF Australia

Benefits

  • Sector leading salary packaging and a competitive salary commensurate with the NFP sector
  • A flexible work environment with balance between home and office work, which prioritises work outcome and not where you do your work
  • A positive and values-driven work culture with ongoing social events
  • A wellbeing package which includes access to meditation, yoga, EAP and a Birthday day off
  • Commitment to our child-first philosophy with 12 weeks of paid parental leave for all parents, and additional leave provided for expecting mothers
  • The opportunity to support a global impactful cause and make a difference for every child

To be eligible for employment with UNICEF Australia you must be legally entitled to work in Australia and have satisfactory background checks prior to employment, such as mandatory police check and working with children check.

How to apply

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