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Marketing and Communications Coordinator

Variety - the Children's Charity of Victoria

Starting at an exciting time in Variety Victoria’s evolution, the Marketing and Communications Coordinator will be an integral part of the team. In the wake of COVID, Variety recognises the need to support children experiencing disadvantage, disability and illness will be even greater. Variety will be amplifying our storytelling and driving growth through innovative fundraising.

Position Summary

Taking the Variety brand to new heights, Variety's Marketing and Communications Coordinator is responsible for delivering whole of organisation marketing strategies to raise awareness of need, promote Variety’s kids support and brand and drive revenue growth, engagement and awareness. The role is hands on, fast- paced and varied, supporting the delivery of initiatives and activities including event marketing, content development for online and print publications, social media, PR and media engagement. The role is for someone who loves a challenge, is dynamic, innovative, efficient and passionate about making a real difference in shaping the future of Variety and to the issues facing children in need.

What you will be doing in the role

Reporting to the Fundraising and Campaigns Manager, your key responsibilities will include:

  • Support the implementation and alignment of a whole of organisation Marketing Strategy including the development and execution of end-to-end marketing plans for Variety's events and appeals, Kids Support activities and the Variety brand within agreed timeframes, budgets, and resourcing in consultation with the CEO and Manager.
  • Create and manage the editorial content and calendar for social platforms including Instagram, Twitter and Facebook to align with target markets. Design creatives, schedule all content and monitor posts.
  • Execution of all social/ paid campaigns for Variety events, digital fundraising, programs and brand including budget management, designing the creative, launching, optimisation and reporting.
  • Delivery and management of all eDMs including copywriting, design and list management for quarterly brand newsletters as well as newsletters/ communications for Variety’s events, activities and programs.
  • Create, refresh and manage Variety’s marketing and communications collateral to optimise storytelling including the development and execution of a range of creative media: video, testimonials, social media content, website content and annual report copy and content.
  • Monitor and analyse progress and results of all marketing campaigns.
  • Produce a monthly report and end of campaign reports for each project/ activity/ campaign.
  • Actively embrace and demonstrate commitment to the organisational values.

What you will bring to the role

  • Tertiary qualification in marketing or other relevant discipline.
  • Three years’ experience similar marketing roles including experience in end-to-end marketing, content creation, storytelling, innovating and creating campaigns for diverse target audiences.
  • Demonstrated project management skills, including a proven ability to develop budgets, meet targets and work within constraints to achieve financial targets.
  • Experience in web building/site updates on Wordpress, Squarespace.
  • Knowledge of Adobe Creative Suite, Sprout Social, Facebook Business Manager, Canva and Microsoft Planner, Funraisin (Just Giving, My Cause or similar) a bonus.
  • Excellent relationship, networking and communication skills.
  • Reliable and hardworking, with high levels of customer service, enthusiasm, and energy.
  • Ability to work in a team, autonomously and manage multiple projects simultaneously.
  • Passion for making a difference to kids and their families.
  • Willingness to actively participate in all Variety activities.

A couple of other things

The role is 0.8-1.0 FTE (negotiable).

Variety Victoria holds the safety of children as paramount. All candidates will be required to undertake appropriate screening to ensure their suitability for working with children.

A position description is attached.

How to apply

This job ad has now expired, and applications are no longer being accepted.
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