WHEN WE SAY WE’RE A LABEL FOR THE STREETS, WE MEAN IT.

We’re passionate about what we do, but we’ll try and keep the sales pitch brief: We're a Melbourne-based streetwear label and 100% of our profits go towards achieving our mission to support young people affected by homelessness or hardship.

We're on the hunt for a data-driven Digital Marketing Specialist to join us on our growth journey ahead! It's an exciting time at HoMie as we invest in our e-commerce space and continue growing our label as a national and international streetwear brand.

ABOUT THE ROLE

The Digital Marketing Specialist is a performance marketing role responsible for optimising HoMie’s digital channels to provide an exceptional customer experience and help grow online sales. They will develop and execute digital ads, bespoke eDMs, and website updates. This person will collaborate with our content team to develop new and engaging content for all digital channels. They will support the Digital Marketing Manager in building new automated CRM lifecycle journeys to increase customer retention and drive repeat purchases.

ABOUT YOU

• You live and breathe data
• You're a dashboard nerd, metrics-driven and detail oriented
• You feel at home in Meta Ads, Google Ads, Shopify and Braze
• Your online shopping addiction is "work research", right?

If this sounds like you, hit us up!

We’re looking for someone who LOVES data. Who lives in it. Every day (or every few hours) you’re analysing the back end of all our digital marketing platforms to check on results and use various metrics to inform our content creation strategy. Based on your learnings, you will work with our content team to let them know what’s performing and what we need more of. Ideally, you're a campaign planner and data whiz with a finger on the pulse of creative trends.

This role is highly executional - you like putting your head down and getting it done! Bespoke eDMs and automated customer flows will be your baby, as well as creating and setting up all campaigns in our ads managers (both Meta and Google). You know what CPC, CPM and ROAS we should be hitting, and could tell us how we should go about running ASC, DPA, PMAX, DSA, traffic and conversion campaigns.

The Digital Marketing Specialist responsibilities include:

• Campaign Planning: Collaborate with Digital Marketing Manager to develop digital marketing plan for seasonal clothing drops and small size campaign
• Content Development: Collaborate with Creative Director and Content Coordinator to develop engaging digital content (for eDMs, ads, website), including some graphic design support
• Ad Execution: Create content for ads (assets and copy) and use Meta Ads Manager and Google Ads to execute
• Copywriting: Develop persuasive and personalised copy that resonates with diverse segments, tailoring messaging to different lifecycle stages and preferences
• Build and send Bespoke eDMs: Design and launch one campaign eDM/week
• Automation Workflow Management: Support Digital Marketing Manager with building, maintaining, and optimising automated customer lifecycle journeys.
• Segmentation: Analyse customer data and insights to develop segmentation strategy that will deliver personalised experience
• Campaign Analysis & Optimisation: Conduct in-depth analysis, optimisation, and reporting on CRM campaigns and automation workflows. Provide actionable insights and data-driven recommendations to enhance campaign performance.
• Website Maintenance: Regularly update customer reviews, ‘Shop the Look’, ‘Goes Well With’
• Upload Product Assets: For each clothing drop, create product pages and upload assets from eCOM shoot

SKILLS REQUIRED

• 2+ years' experience in Digital Marketing role, preferably in an e-commerce environment.
• Demonstrated ability to drive sales and results through online ads, campaign optimisation and automation workflow management.
• Proficient in Meta Ads Manager, Google Ads Manager, Shopify and Braze.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Positivity, energy and ability to take initiative.
• A keen eye for detail and data-driven approach.
• Ability to stay up-to-date with digital trends and adapt strategies accordingly.

COMMITMENT TO DIVERSITY

We’re actively working towards a fairer society. And we know that the diversity of thought, identity and lived experience on our team is essential to helping us achieve this. We encourage Aboriginal and Torres Strait Islander people, members of the LGBTQIA+ community, people with disability and applicants from all cultural backgrounds to apply. We also welcome applications from people with lived experience of homelessness.

WHY YOU SHOULD WORK WITH US

• Work for a registered charity who put people first
• Opportunity for growth and progression
• We welcome and encourage creativity and self expression
• Engaged and supportive team who know that fun is an important part of a vibrant workplace

PRE-EMPLOYMENT COMPLIANCE REQUIREMENTS

Evidence of working rights within Australia.

Willingness to complete a Working with Children check.