• Leading not-for-profit organisation
• Generous salary packaging benefits
• Join a vibrant & innovative digital marketing team
• Permanent, full-time position based in Glen Waverley

The Salvation Army is one of Australia’s largest and most-loved charities, helping thousands of Australians every year find hope in the midst of all kinds of personal hardship. The Salvation Army offers the opportunity to use your professional skills and expertise to make a real difference in the lives of people who need help most.

About the role

An exciting opportunity is available for a motivated digital marketing professional to drive our SEO strategy. The ideal candidate will have 2-3 years' of digital marketing experience who is passionate about SEO and looking to build their skills in on page, off page and technical SEO and data analytics.

Reporting to the Manager – Digital Acquisition and Analytics, you will:

• Drive the SEO/organic component of the Brand & Marketing strategy
• Monitor the SEO performance of the national website including landing pages, and use insights to drive continual innovation and improvement to content and coding
• Use research and analytics to identify new opportunities and gaps in competitor targeting to generate new traffic
• Drive an SEO-based linking strategy to boost the SEO ranking of the national domain name
• Monitor Digital Acquisition/SEM/SEO industry developments and devise appropriate tactics and strategies in response.

About you

• Degree in Marketing/Communications (or related discipline)
• 2 to 3+ years’ experience in digital marketing or related discipline
• Demonstrated understanding of SEO tools and techniques
• Demonstrated Google Adwords experience and Google Analytics certification
• Working knowledge of HTML and experience with CMS