UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time permanent position, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

A strong communicator and collaborator comfortable at the strategic, operational, analytical and technical levels, to maximise SEO performance and join our Performance, Growth and Insights team. Reporting directly to the Digital Performance Specialist, you will be responsible for the development and implementation of our Search Engine Optimisation (SEO) strategy.

Your day will include

• Developing and implementing new strategies to drive performance potential
• Becoming knowledgeable on the UNICEF Australia organisation and developing a solid understanding of our various work streams, programmes and objectives to help shape your vision for a SEO strategy
• Ongoing audits and reviews to identify trends and areas for improvement, implementing solutions along the way
• Identifying content requirements by collaborating with and soliciting these from content producers and fundraising and communications teams
• Reviewing Google Ads setup and performance and ensuring this is accounted for in an integrated search strategy
• Developing objectives, clear KPIs and benchmarks that ladder up to our organisational and fundraising goals
• Delivering training sessions to the wider team, updating on developments, new tools, trends etc. and how we’re adapting
• Working with the performance, growth and insights team and key stakeholders in driving the overall vision, strategy, website plans and roadmap to deliver website-related initiatives

We would like you to have the following skills and experience

• Relevant tertiary qualifications in Marketing, Business or similar
• Demonstrated knowledge of standard and current SEO practices and proven experience in SEO roles with strong experience with SEO reporting
• Demonstrable experience managing SEO programmes internally, working with external digital agencies and vendors or working with clients directly
• Strong working knowledge of HTML/CSS and Javascript as to how it affects SEO and experience using CMS platforms (preferably Kontent) and relevant tools (e.g. Screaming Frog٫ MOZ, SEM Rush, Google Analytics)
• Numerical/analytical aptitude and skill٫ developing clear insight and turning data into stories that can easily be understood with clear recommendations
• While this is not a copywriting or content production role, knowledge of best practices and some experience in the production space would be looked upon favourably
• Excellent written and verbal communication, stakeholder management and organisational skills
• A strong interest in current affairs with a passion for world news, human rights, social justice and in working in the international aid and development sector

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to meditation, yoga, EAP and Birthday leave
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How to Apply

To apply for this fantastic opportunity please select "Apply Now" and submit the following documents in PDF format:

• Your Cover Letter, outlining your experience and highlighting your strengths
• Your CV

For further information on this position, please be in touch with our People & Culture Team: [email protected], using the subject line: Search Engine Optimisation Manager enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.