The Victorian Healthcare Association (VHA) is the peak body supporting Victoria’s public health services to deliver high-quality care. Established in 1938, the VHA represents the Victorian public healthcare sector, including public hospitals, aged care and community health services.

The VHA provides its members exceptional access, influence and engagement with key decision-makers involved in policy development and system reform. As well as providing a unified voice for the sector, the VHA delivers strategic business support for its members through professional development programs, networking opportunities, and informative events on vital issues.

Working at the VHA offers great benefits such as salary packaging, ongoing staff development and additional paid leave at Christmas and Melbourne Cup weekend.

About the role

In this newly created role, you will support the Communications and Engagement Manager to deliver high-quality communication and engagement activities that enhance the VHA’s public profile. A key function of this position will be to manage the VHA’s digital communication platforms, including planning, developing and publishing compelling content on the VHA’s website, social media channels and in member newsletters. You will work closely with colleagues to promote VHA initiatives and develop resources to support our members.

About you

You have experience in developing and delivering communication and engagement activities, preferably in the healthcare, government or not-for profit environment. You will have communication, stakeholder engagement, and coordination skills to support the promotion of the VHA and its initiatives. You are a team player with a collaborative mindset and aligned to the vision, purpose and values of VHA with a member-centric focus.

Key duties

• Prepare compelling content and coordinate the delivery of high-quality communications, including newsletters, social media posts, website content, and multimedia assets.
• Support the development and promotion of member events, professional development programs and networking opportunities in online, face-to-face and hybrid environments.
• Identify and pitch proactive media opportunities, develop media responses, and effectively manage risks and issues to maintain and enhance the VHA’s public profile.
• Monitor and report on communication and engagement activities, and use evaluation data to recommend improvements and innovations.
• Provide advice on media, stakeholder engagement and communication activities to VHA colleagues.
• Provide proof reading and editorial support to VHA colleagues, in line with brand and language style guides.

Selection criteria

Essential

• Demonstrated ability to develop and implement effective communication and engagement strategies and plans.
• Excellent verbal and written communications skills, with exceptional attention to detail.
• Demonstrated capacity to analyse audience needs, understand stakeholder issues and concerns, and tailor communications accordingly.
• Proficient using digital communication platforms, including CMS, social media, analytics, and newsletter platforms.
• Well-developed organisational skills, including the ability to prioritise competing responsibilities and tasks.
• A relevant tertiary qualification in communications, public relations or similar and a minimum of two years’ experience in a communications role.

Desirable

• Knowledge of the public health sector or government.
• Experience working in a health or community health service.