The Chief Megaphone of Woodfordia is a unique role that will help us to continue building momentum and engagement at all Woodfordia events and experiences.

We have developed a very strong and long-standing Woodfordia identity and engaged community that maximises our word-of-mouth marketing and repeat engagement, over generations. Being able to understand and apply the Woodfordian style of organic word-of-mouth promotion will be critical to the success of this role by continuing to build ownership of the event with all engaged (patrons, organisers, performers, volunteers, stallholders, service providers, sponsors and partners).

Through this process, all involved become promoters of the events with them personally endorsing the event to their friends and family. The underlying principles of our communication over the past 35 years has been to write with humility, without “marketing hype”, be honest about our weaknesses and share excitement about our passion for living in a better world. Goodwill has been the foundation of our communication as has been the sharing of our passion to make a difference.

This role will align our Woodfordia community approach alongside our desire to reach new audiences locally, nationally and internationally through targeted campaigns and strategies based on analysis and market trends, maximising our website and social platform engagement and utilising stakeholder networks and communities. The right person for this role will have skills and experience across marketing, digital marketing and some graphic design capability who can strategise and develop content. Basically, we are looking for a resourceful and blue-sky megaphone unicorn who can amplify our message, and work as part of a lean team with big dreams.

A position description is attached.