All Things Equal is a social enterprise empowering people with disability through award-wage employment, purposeful training, and pathways to rewarding careers in hospitality. We exist to bridge the gap between people with disability and the wider community. In four short years, we have created award wage employment for 31 people with disability, paid over $475,000 in award wages, and seen 9 trainees secure employment with mainstream employers.

Our vibrant Melbourne-style café is the heart of our mission, staffed by a talented all-abilities team. Within this supportive hospitality environment, trainees gain essential transferable skills, build confidence in communication, and foster meaningful community connections. More than just a café, it’s a living example of what’s possible when businesses shift from asking why to how they can create truly inclusive workplaces.

Our programs innovatively utilise the NDIS to focus on building independence, confidence and readiness for the workforce, ensuring our trainees are equipped to thrive in their future careers.

ABOUT THE ROLE

The Marketing & Communications Manager will play an instrumental role in developing and executing the creative communications of All Things Equal, to roll out exciting initiatives and campaigns that drive sales in our cafe and catering services, and engage corporate partners in our vision for inclusive employment. Your natural story telling abilities will take big and complex ideas, and translate them into clear, compelling narratives for multiple audiences, from our trainees and their families, to our corporate partners. You understand how to balance visual and written communications for maximum impact.

This is a hands-on role that combines strategic planning with impactful execution. You are confident in your ability to manage multiple stakeholder relationships, and lead them towards a shared vision. As the Marketing & Communications Manager, you will work closely with the General Manager, senior leadership, and external stakeholders to create innovative campaigns, strengthen relationships with key audiences, and amplify the organisation’s impact.

KEY RESPONSIBILITIES

Sales-Driven Campaign Development

• Design and implement creative marketing campaigns to drive sales in the café and catering services, highlighting the unique impact and mission of All Things Equal.
• Develop promotional strategies for seasonal offerings, events, and partnerships to boost revenue and increase customer engagement.
• Collaborate with the café team to identify and promote signature menu items, ensuring alignment with marketing campaigns.

Corporate and Community Engagement & Education

• Develop campaigns that educate corporate partners and community members about the value of inclusion and the impact of All Things Equal’s programs.
• Together with the All Things Equal team, including General Manager, Operations Manager and Catering coordinator, execute events and campaigns that engage new audiences with our full range of services.
• Collaborate with General Manager to ensure participants stories and experiences are authentically represented in campaigns and communications.

Marketing Strategy and Execution

• With support from marketing experts and All Things Equal senior leadership, develop and execute the strategic direction of All Things Equal’s marketing and social media plan, balancing short-term sales goals with long-term brand-building objectives.
• Utilising All Things Equal’s brand and messaging guidelines, create clear and compelling communications and assets for both internal and external stakeholders, including EDM’s, pitch decks and social media captions.
• Oversee the production of marketing materials that effectively communicate key messages, including print, digital, and in-cafe collateral.
• Manage relationships with designers, photographers, and other creatives to ensure the delivery of high-quality content when needed.
• Develop and maintain All Things Equal’s CRM database, with appropriate segmentation.

Performance Monitoring and Reporting

• Track and analyse the effectiveness of marketing campaigns and initiatives, providing regular reports to management.
• Use insights and data to optimise future campaigns and ensure alignment with organisational goals

OUR DREAM CANDIDATE

• 5 years of experience in marketing, with a proven track record of managing campaigns and projects.
• Strong understanding of data analytics, campaign KPIs, and reporting.
• Experience in managing digital platforms.
• Comfortable working in a fast-paced, evolving environment with the freedom to test and try new ideas.
• Creative background or experience in the hospitality or retail sector is highly desirable.
• While a degree in marketing is not essential, relevant experience and a demonstrated ability to deliver results are required.
• Understanding, awareness, and/or appreciation of the disability space and the importance of a person-centered approach.
• Incredible interpersonal skills and the ability to communicate with trainees, the ATE community and ATE management team
• Current NDIS Worker Screening Check, or willingness to obtain
• Must have valid Visa and Australian working rights