Who We Are

Dolly’s Dream was set up in memory of Dolly Everett, aged 14, who took her own life after an extended period of bullying and cyberbullying. Dolly left behind her parents Tick and Kate and her sister Meg, who are now focused on using the funds that have been kindly donated by the community to help prevent other families from going through the same devastating experience.

About the Alannah & Madeline Foundation

The Alannah & Madeline Foundation is a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through our Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.

The Foundation also supports Dolly’s Dream, educating and empowering families and communities to prevent the devastating effects of bullying.

About our team:

Our team is passionate, authentic and above all, we are motivated by the important work that we do. Our organisation values are embedded into every way in which we operate at the Foundation. Everyone has a responsibility to promote and demonstrate our values: We are curious, We are kind, always, We lead with authenticity, We believe in the power of play, We take action.

About the role:

Reporting to the Dolly’s Dream Brand and Marketing Manager, the Social Media and Content Specialist will be at the forefront of our digital presence. As a key member of our team, you will shape and execute social media strategies, create compelling content, and nurture our community with confidence and creativity.

• Full time
• 2-year contract

To make an impact in this role, you will:

• Lead with Strategy: Develop and implement a dynamic social media calendar that brings our brand to life. Plan, post, schedule, and monitor across all platforms, ensuring every interaction reflects our unique DNA and brand promise.
• Content Creator Extraordinaire: Confident in directing photoshoots and creating best-in-class videos. You will be capable of producing content for social media, eDMs, web, and other channels including articles, short form videos, and visual content and infographics to engage and inspire our key audiences to take action, generate leads, and conversion.
• Copywriting: Create engaging, clear, and impactful copy that drives audience engagement and supports campaign goals. Maintain a 100% adherence to brand voice and style guidelines across all social copy.
• Content Strategy: Drive brand awareness, engagement, and conversions through effective paid and organic social media campaigns, including consistent monthly content planning.
• UGC: Create, curate, and re-purpose content for social media audiences to drive traffic to our website including images, captions, videos, shareables and stories.

Knowledge, experience and requirements:

• Someone who is Creative, Curious, and Kind. A forward-thinker who lives and breathes all things social media.
• Minimum of 5 years of experience in a social media, communications, or digital marketing role in a B2C or not-for-profit organisation.
• Experience in planning, creating/writing and producing effective and engaging content for web, social media, email and campaigns in a fundraising, membership or customer-focused environment.
• Excellent written communication and copywriting skills, with a high level of attention to detail, good grammar, spelling and proofreading abilities.
• Ability to translate complex concepts, ideas and research into consumer-friendly language.

We’ll offer you a purpose-led culture, with a focus on wellbeing including:

• Access to full NFP salary packaging benefits.
• Flexibility and Wellbeing focus
• Employee Assistance Program (EAP) available
• Up to an additional 5 days leave each year, on top of the statutory holiday entitlement.
• A supportive and friendly team environment.
• Learning & Development budget
• 8 weeks paid primary carer leave or 2 weeks paid secondary carer leave
• Substitution of Public Holidays (Australia Day, Good Friday and Easter Monday)

To apply:

Please ensure you address the 'Knowledge, Experience and Requirements' section in your cover letter when submitting your application.
We will be short-listing candidates prior to the closure of this role, so please do not delay submitting your application.

For further information contact Sally Sweeney, Head of Dolly’s Dream– [email protected] using the subject line: Social Media & Content Specialist - Dolly's Dream enquiry via EthicalJobs.

Important - please note:

• Dolly’s Dream and the Alannah & Madeline Foundation has the highest commitment to child safety. A police check and current Working with Children Check (or equivalent) are required for the successful applicant.
• The Foundation takes all reasonable steps to prevent any risk to the health and safety of staff. In the context of the COVID-19 pandemic, the Foundation requires all staff who perform ‘in-person’ work or who are required to attend the office to be fully vaccinated and to provide evidence of their vaccination, or medical exemption, prior to commencement.