• Full time permanent role, flexible location and hybrid working
• Drive the digital transformation of our email marketing
• Work for the world's largest humanitarian movement

About Us

Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

Red Cross has ambition to deliver even greater impact in helping those we serve and a strategic focus on the areas where we have the greatest expertise.

To support our strategy, we are investing in our Digital team to enable digital growth and significant transformation that reflects the changing external environment, increases net revenue to fund programs and impact, and supports our people.

It’s a great time to join us and help drive the digital transformation of email marketing at Red Cross.

About the role

Your role will be key in our digital transformation to enable a personalised, optimised email content.

You will collaborate on the strategy with a variety of teams who execute acquisition, revenue, engagement, and loyalty campaigns to optimise email channel performance.

You will thrive in a continuous cycle of test and learn - improving supporter engagement, revenue generation and customer experience.

What you will bring

• Strong knowledge of Campaign Monitor, Optimizely Campaign or equivalent enterprise email platform
• A thorough understanding of all facets of email marketing, from list health and deliverability through to creative implementation and automation.
• Experience managing high volume integrated email marketing programs for consumer audiences.
• Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis.
• Proven ability to interpret data to drive growth and improvements to email programs.
• Strong technical skills in HTML and WYSIWYG editors
• Proven experience in a similar digital production role heavily focused on email with strong stakeholder engagement skills and technical skills in HTML and WYSIWYG editors

Our Covid-19 safe practices

It’s vital you review our Red Cross COVID-19 and pre-employment requirements here prior to applying.

Why work with us?

Work for purpose, know that the work you do enables Red Cross to support and empower people and communities in times of vulnerability.

You can access flexible working arrangements and generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.

Red Cross respects, values and encourages diversity. We believe that diversity in our people enriches our organisation as well as the impact we have.

Further information

To find out more about this opportunity please refer to the position description below. 

For additional enquiries, please contact Imogene Grant: [email protected] using the subject line: Email Marketing Specialist - Flexible Location enquiry via EthicalJobs to start a confidential discussion.

Position description: Email Marketing Specialist (HRC0070036).pdf

Including a cover letter with your application is strongly encouraged for this role. Please apply as soon as possible as we will be reviewing applications as they come in and may close the advertisement earlier.

Applications must be submitted online to be considered for this role.

Aboriginal and Torres Strait Islander people are strongly encouraged to apply.

We are committed to protecting the rights of all people, particularly those who may be experiencing vulnerability. We want the people we work with to feel safe, be safe, and free from abuse of any kind. We are a child safe organisation. We have zero tolerance for child abuse. We value, respect and listen to children and are committed to supporting child safety and wellbeing in our work. 

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.

Job Ref #: 520778