Blak & Bright is searching for an experienced Marketing Manager who can develop, implement and lead a marketing strategy for our year-round First Nations literary programming, including our flagship festival.

The Marketing Manager will be a creative and strategic thinker who is passionate about amplifying First Nations stories and experiences.

The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, print media, digital, and social media.

The successful candidate will work closely with the AD/CEO and a small, dedicated team to develop and execute marketing campaigns that engage audiences, foster partnerships, and build community connections.

As Blak & Bright is constitutionally a First Nations led organisation, the Marketing Manager is a designated role and is only open to Aboriginal and/or Torres Strait Islander persons.

The role of Marketing Manager is being offered on a fixed term two-year contract, with a 3-month probation period. For the full Position Description please visit the Blak & Bright website.

To apply, please click "Apply Now" and send your cover letter (maximum 1x page) and a resume with two referees (maximum 3x pages), which combined, address the selection criteria.

Key Responsibilities

Strategic Planning:

• Develop & implement comprehensive marketing strategies to promote Blak & Bright’s events, programs, and brand
• Uphold and enhance the Blak & Bright brand identity through consistent messaging and visuals
• Work with partners to ethically collect data from ticketing information

Content Creation:

• Ideate, create and schedule engaging content for social media, website, email campaigns, press releases, and other channels, ensuring cultural sensitivity and relevance.
• Commission and curate content for our Blak Stories Hub in collaboration with the AD/CEO
• Create co-branded content to promote partnerships, ensuring to adhere to all relevant brand guidelines
• Create and maintain design templates for team to use, so all documents and work have brand consistency and reflect our values and quality

Collaboration:

• Collaborate with internal teams, partners, and funders to ensure all marketing efforts serve immediate and long-term business goals
• Work with partners to develop mutually beneficial promotional campaigns for specific events
• Ensure marketing requirements of partnerships are properly adhered to
• Liaise with designers and printers in the development of print media
• Upload content to website

Evaluation & Iteration:

• Monitor and evaluate marketing performance using analytics tools, providing regular reports and insights for improvement
• Maintain inventory of marketing materials, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership (planning and strategising/collecting)

Finance & Administration:

• Budget management
• Financial reporting
• Preparing reports

Cultural Sensitivity and Relevance:

• Always ensure content is culturally appropriate and relevant, highlighting First Nations voices in empowering and respectful ways
• Building relationships with First Nations networks and communities

Selection Criteria

Essential:

1. Experience in marketing coordination or similar role
2. Working knowledge of traditional and digital marketing, content marketing, and social media marketing
3. Excellent written and verbal communication skills with strong attention to detail
4. Working knowledge of design (Canva / Photoshop / Adobe) and email software (Mailchimp)
5. Experience in managing budgets and financial reconciliation
6. Experience in briefing graphic designers and printers
7. Strong initiative and the ability to work independently, while also being able to collaborate effectively with others in a team environment

Desirable:

1. Knowledge of and connections within the First Nations literary sector
2. Marketing qualification or equivalent experience
3. Proficiency with cloud-based document management systems (e.g., SharePoint, Dropbox, Google Drive) and in Microsoft Office Suite (Word, Excel, PowerPoint)

Blak & Bright recognises the rich diversity of First Nations peoples across Australia and is committed to reflecting this in our team. We value equity, inclusion, and diversity, and welcome applicants from First Nations people with diverse lived experiences. We are committed to an inclusive recruitment process and will provide support for any access needs throughout the application and interview stages.

In accordance with Australian law, Blak & Bright will contribute the required Superannuation Guarantee (SG) amount to a superannuation fund nominated by the employee, in addition to the employee's salary or wages.

Contact Information

For more information, please contact Artistic Director & CEO, Bebe Oliver at [email protected] using the subject line: Marketing Manager enquiry via EthicalJobs.