KEY INFORMATION

• Exciting national performing arts organisation supporting First Nations contemporary dance artists
• A unique opportunity to be mentored in arts marketing strategy as part of the role
• Competitive salary with opportunity for flexible working conditions
• Full time (or Part time negotiable)
• $70K (pro rata) plus superannuation and flexible arrangements

ABOUT BLAKDANCE

BlakDance is the national industry and producing organisation for First Nations contemporary dancers and choreographers. BlakDance produces First Nations independent choreographers and dance artists, cultivates emerging First Nations contemporary dance companies and leads national and international engagement with the arts and cultural sector to support a strong, sustainable First Nations contemporary dance sector.

ABOUT THE ROLE

The Marketing Coordinator is a new role within BlakDance that will support the organisation’s activities as the steward of the organisation's new brand identity. With responsibility for planning, creating, scheduling and releasing engaging and effective marketing communications material that reinforces the brand’s key messages, the Marketing Coordinator will be instrumental in telling the BlakDance story.

Working closely with BlakDance team members and our artists and presenting partners, this role is responsible for development and implementation of BlakDance’s marketing and communications activities, delivering marketing communications activities in a cross-promotional arrangement servicing co-production agreements. Without being prescriptive, this could include digital marketing including social media and websites, public relations (PR) and publicity, advertising and audience engagement activities.

The Marketing Coordinator will also work alongside the Marketing Consultant for approximately 10 months to develop an arts marketing strategy for BlakDance. Engaging a Marketing Consultant with digital expertise will foster in-house skills and capacity to develop a strategic layer to BlakDance’s arts marketing, and integrate marketing communications with broader strategic objectives. The Marketing Coordinator will play a positive and active role in co-designing the organisation’s arts marketing strategy. The Marketing Coordinator will have an active stake in the implementation plan for the strategy, collaboratively deciding the optimal marketing channels and tactics to bring the strategy to life day-to-day. This is an exciting professional development opportunity for an early career arts marketer to develop skills in strategic arts marketing.

RESPONSIBILITIES

Cultural Protocols and Governance

• Uphold BlakDance First Nations cultural governance, frameworks and policies, including Cultural Protocols and administration of Indigenous Cultural Intellectual Property (ICIP) on programs and projects

Marketing

• Working closely with the executive team and with the support and mentoring of BlakDance’s part-time Marketing Consultant to contribute to the development and implementation of BlakDance’s marketing communications strategy.

• Lead the development and implementation of marketing communications activities that contribute to BlakDance’s marketing communication and audience engagement goals

• Working alongside the Marketing Consultant you will participate in and gain experience and knowledge to:

  • review, develop and implement a marketing communications strategy for BlakDance

  • research and gather input from key audience segments and stakeholders, to contribute to an audience development strategy for First Nations contemporary dance performance

  • communicate marketing strategies, tactics and concepts internally to BlakDance staff and other stakeholders

  • support BlakDance to develop a suite of marketing assets and materials, including for digital channels and social media

  • ensure all marketing activities align with key messages, brand guidelines and policies

  • support the organisation’s operations

• Develop and implement an annual marketing plan for approval by the Co-CEOs that aligns with the marketing strategy

• Contribute to the strength and growth of the BlakDance brand by ensuring it is protected through optimum continuity, imagery and positioning of the brand

• Execute all marketing activities including campaign planning and management, website management, social media and digital marketing, PR and publicity and other marketing activities

• Manage BlakDance’s marketing communications folders and assets and support the team to access and appropriately use these materials as required

Communications

• Support BlakDance producers and staff to plan and maintain content publishing schedules for social media, e-news and EDMs, website content and content for other marketing communications channels

• Liaise with our artists and presenting partners to develop and implement cross-promotional marketing communications campaigns, including delivering on BlakDance’s marketing communications commitments in co-production agreements

• Oversee internal and external publishing approval workflows and adherence to the BlakDance marketing communication strategy and branding guidelines

• Contribute to the development of internal and stakeholder communications such as reports, funding proposals, and program evaluations

• Maintain industry contact lists, databases and filing systems related to marketing and communications

Other

• Attend meetings, opening nights, performances and events as a BlakDance representative (as required)
• Other duties as reasonably required

SELECTION CRITERIA

Essential:

• Cultural capability and understanding of working with First Nations people, organisations, colleagues and communities

• Strong personal interest in innovation in arts marketing and digital content

• Capacity to learn and apply new skills on the job

• Ability to work collaboratively in a team environment

• Interpersonal skills

Desirable:

While not essential, the following attributes would be well regarded:

• A tertiary qualification in marketing, communications or similar fields.

• Familiarity with content technologies such as Adobe Creative Suite (Photoshop, InDesign, and/or Premiere Pro desirable), familiarity with social media, including scheduling tools, and familiarity with website Content Management Systems, in particular Squarespace.

WORKING AT BLAKDANCE

Aboriginal and Torres Strait Islander applicants are strongly encouraged to apply for this position. We welcome applications from all suitable candidates, regardless of age, culture, different abilities, family and caring responsibilities, gender identity, sexual orientation and sex characteristics.

BlakDance is an inclusive employer. We value diversity in our organisation. We encourage flexible working and recognise the importance of family and caring responsibilities. Together, we are consciously working to embody a culture which is self-reflective and human-centred. We aim to create a workplace where all employees are respected, supported and valued.

Contact Person

Questions about this position can be addressed to: Trudy Gunston, Operations Manager: [email protected] using the subject line: Marketing Coordinator enquiry via EthicalJobs.

ADDITIONAL INFO

• We understand you may require reasonable adjustments to either participate in this recruitment process or to perform the role. We welcome you to reach out to the Contact Person to discuss any access requirements.
• You may be required to obtain a Working with Children/Blue Card check to perform this role
• We understand there may be reasons for interruptions to continuous work history, such as taking on primary caring obligations or periods of unemployment. If you would like to discuss alternative options for evidencing your previous work performance, please email the Contact Person.

Interview process

Shortlisted applicants will be invited to participate in an interview. This can take place in person at BlakDance offices in Meanjin (Brisbane) or online. Interviews are expected to take place between Monday 23–Friday 27 September 2024.

Contact Person

Questions about this position can be addressed to: [email protected] using the subject line: Marketing Coordinator (Identified Position) enquiry via EthicalJobs.

A position description is attached.