Cancer Council NSW is Australia’s leading cancer organisation, and our vision is to change the path of cancer and make sure no one walks alone.

We are dedicated to meaningful careers where you will not only change the lives and futures of people affected by cancer, but you will work in a multi-award awarding winning culturally connected environment.

About us

Cancer Council NSW (CCNSW) is a community funded and focused not for profit. We are the largest cancer charity in NSW and our point of difference is that we work across every area of every cancer, from research right through to support.

At CCNSW we understand that nothing feels better than doing work you really care about.

As Australia’s leading organisation supporting all people impacted by all cancers, we understand how good it feels to make a difference. We know that almost 1 in 2 Australians are affected by cancer during their lifetime, by joining the passionate team at CCNSW you’ll know that each day the work you’re doing will positively impact people in your life and Australia.

Together, we will work towards our goal of a cancer free future, while at the same time encouraging you to get the most out of your life with a supportive environment anchored in flexibility, physical and mental wellbeing to bring out the best of what makes you uniquely you. CCNSW we’re here for meaningful careers that feel good.

About the team

The Marketing & Fundraising Division is responsible for income generation through the channels of Campaigns, Direct Marketing, Gifts in Wills, Partnerships and Major Gifts.

The Campaigns Team, within the Mass Fundraising Unit, has a diverse portfolio of 8+ campaigns and raises over $15 million a year.

The team have full channel responsibilities and are working to create a profitable portfolio of mature, growth and innovation campaigns.

About the role:

Managing and delivering peer-to-peer fundraising campaign plans which grow Cancer Council’s supporter base, deepens loyalty and increases overall revenue and profitability of the campaigns portfolio and contributes to the wider Marketing and Fundraising growth strategy. The ability to transfer to other campaigns as and when the strategic direction of the portfolio dictates.

This is a full-time 12-month contract role ending in March 2026.

Key responsibilities of the role:

Strategy and planning

• Regularly scan the industry to benchmark activity, track trends and identify opportunities to grow and optimise campaigns.
• Work with the Campaigns Lead to develop annual campaign plans to achieve revenue growth and improve profitability by increasing the supporter base, improving loyalty and conversion, and extending the overall lifetime value of our supporters.
• Employ data insights to direct the plans and tactics for each campaign.
• Take a test and learn approach to new campaign propositions/brand extensions and channel tactics to improve ROI.
• Contribute to the setting of the annual campaign budget.
• Collaborate with interstate counterparts, disseminating best practice, understanding where we can get national efficiencies and integrating national components.

Campaign execution

• Manage the execution of all channels (excl eDM and SMS), monitoring channel performance and identifying opportunities for real time tactical changes to optimise ROI.
• Design product supporter journeys, timings, audience selection and channel benchmarks, with collaboration and input from Supporter Experience team.
• Manage each campaigns’ merchandise strategies to drive best return on investment.
• Effectively brief and manage agencies (website, creative, media, event, and fundraising) to deliver campaign objectives with the best ROI.
• Effectively brief and manage internal stakeholders to drive fundraising & participation across the state.
• Manage the creation of campaign materials that are in line with the visual and verbal brand of the organization.

Tracking and Reporting

• Work with the Marketing Insights team, Digital Team, Media Agency, and Community Fundraising to set up campaign reporting dashboards for all internal stakeholders.
• Track and manage the revenue and expenditure budget to reach and exceed agreed financial budgets.
• Undertake regular campaign and channel reporting to achieve in-campaign continuous improvement.
• Undertake post campaign analysis to inform the strategic planning for the campaign portfolio.

People Management

• Manage a Campaigns Coordinator to achieve personal and team objectives.
• Support Campaigns Coordinators working across multiple campaigns to ensure effective time management and prioritisation.

About you

Essential

• Relevant tertiary qualifications, such as business and/or marketing, or equivalent demonstrated experience in fundraising strategy development and execution
• Working in a fast-paced environment and being able to multitask / work across numerous projects at any given time. · Well-developed planning, implementation, and reporting & tracking skills.
• Ability to coordinate several projects, work well under pressure and meet deadlines.
• Experience of data driven marketing skills · Experience of working to a budget
• Experience of developing go to market plans for fundraising campaigns.
• Previous experience with managing media and/or creative agencies.
• High attention to detail and good problem-solving skills
• Excellent interpersonal, communication and presentation skills.
• Initiative to manage own workload as well as work within a close team environment.
• Strong computer skills including good understanding and experience with excel & online communication tools.
• Previous experience of working together as a team to achieve income targets.

Desirable:

• Office 365 experience.
• Exposure with web analytics tools, particularly Google Analytics.
• Experience in peer-to-peer fundraising.
• Specific experience in digital marketing (particularly social media).
• Experience in new product development.

About the benefits

• Generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.
• Recognised for Voice Project's 2021 and 2023 "Best Workplace" Award.
• A balanced organisational approach to WFH and office
• Additional performance-based leave available.
• Work for purpose and know that your work fosters an engaged, diverse and culturally aware organisation.
• Discounts available for everyday expenses such as private health, retail and fitness

CCNSW is an inclusive place to volunteer and work. We embrace diversity, celebrate our differences, and inspire each person to be their authentic self at work. As we strive to represent the communities we serve, we welcome and actively encourage applications from Aboriginal and Torres Strait Islander people and other diverse groups.

If you require any adjustments to submit your application, please get in touch with us at [email protected], using the subject line: Campaigns Specialist enquiry via EthicalJobs.

Apply online by visiting our website directly, copying the following link www.cancercouncil.com.au/jobs then click on the role title and submit your cover letter and resume.