Challenging opportunity for a hands-on, results-driven EDM/CRM Marketing Specialist to implement retention programs that drive engagement and financial support within a non-profit organisation.

• Media & Consumer Advocacy Icon that champions consumer rights
• Diverse & inclusive culture focused on learning and growth
• CRM | life-cycle marketing | email & database marketing | loyalty

CHOICE has played a unique role in Australia’s consumer landscape since 1959.

As a non-profit, our activities are intended to benefit not only CHOICE members but also the wider public in pursuit of fair, just and safe markets. We campaign, test and review services, and provide digital tools and content to help consumers make better informed decisions.

Our Member Engagement team works cross functionally across the organisation to showcase to members, our value and uniqueness in order to encourage repeat usage of our products and services, and drive retention and loyalty that ensures continued financial support for CHOICE’s non-profit mission.

For the right person this offers an opportunity to work in an environment where consistency and patience are expected and collaboration is a given. As a Member Engagement Coordinator, you will design, build, monitor & maintain member programs, specifically:

• Email program production and delivery which includes copy-writing, image management, journey building and execution
• Collaboration and coordination with content producers, designers and other stakeholders as required in order to successfully deliver the email programs
• Preparing program briefs for our Customer Service team
• Supporting the delivery of outbound telemarketing, direct mail programs and print collateral (includes procurement and execution)
• Ongoing program performance analysis and reporting.

About you

You are naturally organised and enjoy discovering and building comprehensive solutions in a systematic & thoughtful way.

• Experience planning & delivering data-driven, automated life-cycle marketing campaigns using Salesforce Marketing Cloud (or an equivalent email platform), including email design, segmentation and journey automation.
• Understanding of life-cycle marketing, personalisation, marketing automation & email marketing best practice.
• Exposure to CRM analysis and reporting using excel and other analytics tools (e.g. Tableau).
• Exposure to contact strategies that incorporate behaviour-based triggers.
• Understanding of hypotheses creation and test and learn approaches.

What sets you apart is your active listening and planning skills and the patient, perceptive and methodical manner in which you use them.

About CHOICE

Our purpose is to work for fair, safe and just markets that meet the needs of Australian consumers, and fighting for better laws and industry practices has always been core to how we do that.

CHOICE is an ethical workplace that talks and walks the organisational values of Truth, Help and Impact. We care about our staff and take work-life balance seriously.

We value diversity in our teams and work hard to ensure our people feel they belong at CHOICE. We embrace flexible working aligned to individual needs, and support our teams to work collaboratively wherever they are located.

CHOICE uses a range of techniques to assess whether you’re the right person for the job, and we’re more than happy to meet your needs should you require adjustments regarding access or support. We encourage you to let us know during the application process so we can work with you on this, and your personal information will be kept confidential.

Applications

Please include your resume and a cover letter to address the requirements outlined above and your suitability for the role with details of your work experience and relevant skills.

For more information email James McCay (People & Culture) [email protected] using the subject line: EDM / CRM Marketing Specialist enquiry via EthicalJobs.