• Brisbane location, close to public transport, in a vibrant office
• Join a collaborative Marketing team changing the cancer story for kids
• Permanent, full time with a flexible hybrid working model

Do you want to make a real difference? Come join Camp Quality, a children's cancer charity that has been bringing positivity, fun and laughter back into the lives of kids impacted by cancer for over 40 years.

We live by our motto that 'laughter is the best medicine' which means being part of our team involves a happy, connected workplace. We start meetings with Fun Therapy to create laughter and positive emotions. The positivity for life that we bring to our families is just as important in our work life.

At Camp Quality, we appreciate the unique skills and experience each team member contributes and offer an inclusive, supportive culture to help them thrive.

About the Role

The Digital Platform Manager is an integral part of the Marketing team, overseeing and optimising the organisation's digital marketing ecosystem, ensuring a seamless and engaging experience for supporters, donors, and families. You will connect and integrate key digital channels, including the website, EDM, and analytics, by managing strategy, execution, and performance. You will lead a small team, with two direct reports.

• Work on continuous website optimisation for improved user experience
• Target and personalise EDM campaigns and
• Use analytics to track performance, and drive data informed decisions that enhance fundraising outcomes

The benefits of working at Camp Quality

• Flexible working arrangements, including a hybrid model of working from home and the office
• Generous salary packaging options
• Additional leave days for permanent employees - we call them Celebrating Life Benefits!
• Annual remuneration reviews
• Helping Camp Quality be a source of positivity and support for kids impacted by cancer
• Enjoy the culture of an award winning organisation - Best Workplace 2022, 2023 and 2024

Experience and Knowledge

• 5+ years' experience in digital platform management, including website builds, email marketing and analytics
• Strong knowledge of Salesforce Marketing Cloud or similar email platform
• A thorough understanding of all facets of email marketing, including list health, deliverability, automation, and performance tracking
• Strong understanding of data segmentation for email marketing with the ability to optimise audience data for highly targeted and effective campaigns
• Experience in customer journey mapping, including analysing and optimising the end-to-end user experience to enhance engagement and conversion
• Demonstrated experience in managing content management systems (CMS), including WordPress
• Proven ability to assess, scope, and implement website changes to enhance user experience and functionality
• Demonstrated experience optimising digital platforms to improve UX, increase engagement and support business objectives
• Functional knowledge of Javascript, HTML and CSS a bonus
• Strong analytical skills and campaign reporting, with a proven ability to interpret data to drive growth
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and ability to interpret traffic data, user behaviours and performance metrics
• Strong understanding of SEO best practices to improve website performance.
• Experience leading a small team and fostering collaboration
• Familiarity with prototyping tools such as Figma for website and digital campaign design

Preferred

• Experience managing iOS and Android app listings via App Store Connect and Google Play Console
• Understanding of Salesforce APIs and how they integrate with other platforms.

Qualifications

• Tertiary qualifications in information technology, web development, digital marketing, communications, or a related discipline.

Other requirements for this role

• Excellent interpersonal, communication and stakeholder management skills to engage cross-functional teams and external partners. A proven ability to manage projects with various stakeholders and competing priorities
• Results driven and passion for the digital marketing industry and EDM strategy with a high awareness of emerging trends in the industry
• Highly organised, with exceptional time management skills and the ability to manage a high-volume workload under tight deadlines. A proactive and adaptable approach, with the willingness to take on additional responsibilities as needed.

To apply hit 'Apply Now' - please include a resume and cover letter, responding to the criteria listed above. Camp Quality commit to responding to every applicant.

Diversity and Inclusion

Camp Quality honours human rights, celebrates diversity and fosters a climate of mutual respect to promote an inclusive environment that affirms the intrinsic value of each individual.

We are an equal opportunity employer and encourage applications from Aboriginal and Torres Strait Islander people and people of all cultural backgrounds, ages, genders, sexual orientations, religions, as well as those that are neurodiverse, with a disability or carer responsibilities. Should you have any particular support needs, you are encouraged to include these in your application so we can explore with you during the recruitment process.

We are proud to hold National Safeguarding Children accreditation. All successful candidates must undergo an extensive screening process prior to appointment and hold a valid working with children check.