Better Place Australia has a vision of “An Australia where all people experience positive relationships, truly value each other and live safer, more fulfilling lives”.  Our purpose is “To empower people to become more resilient and experience improved wellbeing to better determine their futures”.

Our organisational values are at the forefront of all interactions with our employees, our clients and our stakeholders. We are:

• Creative
• Caring
• Welcoming
• Responsive; and
• Thriving

As a community focused 'for-purpose' organisation with an ever-growing range of psychological and community support services, Better Place Australia is taking a leadership role in the provision of high-quality, effective services for a wide range of community groups across Victoria. 

This is an opportunity to join our expanding team of highly experienced and passionate people who want to make Australia a better place.

The Role

Responsible for the design, development, and maintenance of BPA websites. This role will be sensitive to the issue of digital exclusion and recognise that a good digital experience can foster community connection. The position holder works closely with the Executive Manager (Brand, Digital and Corporate Communications), the Social Media and Communications Coordinator, the Centre for Better Relationships and external agencies.

The position holder will be responsible for presenting BPA’s inclusive and engaging digital presence to the community and external stakeholders. Experience with a for-purpose values based organisation will be well regarded.

What you can expect to do in this role

• Maintenance of websites - Better Place Australia, Financial First Aid (& microsites).
• Commissioning or writing new content, creating new pages, editing and auditing existing content, and removing outdated content.
• Ensure the website meets the needs and expectations of users, clients, and stakeholders, while also aligning with the organisation's goals and objectives.
• Monitors and reports on website performance.
• Assist in creation, analysis & modification of social media consumer/client content portfolio (Facebook & Instagram).
• Work jointly with internal and external stakeholders to lead the development and implementation of an integrated website traffic growth and conversion strategy.
• Ensure best practice SEO, technical health, analytics and evidence-based continuous improvement – a basic understanding of HTML a huge bonus!
• Develop multi-channel marketing campaigns, collaborating with both internal stakeholders and the external agency partner to a six-month calendar.
• Ad platforms oversight in search and social, Google Search Console, Google Analytics and Ad Grants.
• Assist with the creative development of assets including Ads, videos and content.

What you will require

• Demonstrated experience in supporting the development and execution of digital marketing campaigns across multiple channels.
• Website management (WordPress) with demonstrated experience curating and publishing content to a Content Management System (CMS).
• SEO knowledge - Being familiar with best practices for search engine optimisation.
• Strong interest in meaningful social media engagements.
• Experience using social media scheduling tools e.g., Meta Business Suite.
• Copywriting experience fit for channel (e.g. EDM vs Website vs Social).
• Proficiency in WordPress with the ability to work with the team to develop and produce effective campaigns and optimise the website and landing pages.
• Knowledge of best practice in SEO, SEM and AI trends.
• Experience managing Google Ad Words/ Ad Grant and leveraging keywords.
• Experience reporting on campaigns and websites using Google Analytics with the ability to draw on the data to inform campaign recommendations for changes and optimisations e.g., targeting, ad creative, etc.
• Strong customer service and internal consulting skills.

Employee Benefits

Better Place Australia is serious about being an employer of choice; and to back that claim we offer:

• Generous above award salary rates.
• Salary packaging (which increases your take home pay).
• Additional annual leave (between Christmas and New Year).
• 12 weeks paid parental leave.
• Up to 20 days family violence leave.
• Paid study leave and extensive professional development opportunities.

Better Place Australia

Better Place Australia is a for-purpose organisation, providing services for all members of the community regardless of religion, age, gender, sexuality, lifestyle choice, cultural background or economic circumstances. We offer a workplace culture reflective of a vibrant, learning organisation where our people are highly engaged in their work and committed to making a difference.

At BPA, we all have a shared responsibility for supporting a culture of inclusivity and diversity. Our organisation is committed to child safety and we carry out police record, working with children and reference checks to ensure that we are recruiting the right people. Satisfactory completion of both a Working with Children Check and National Police Check clearance are mandatory for the preferred candidate.

Workplace Flexibility

Here at Better Place Australia we embrace flexible ways of working including work from home. We encourage you to talk to us about what flexibility might look like for you and your individual needs.

FuRTHER INFORMATION

For further information and to access a copy of the position description, please visit our website www.betterplaceaustralia.com.au/careers/.

Whilst we appreciate the interest of all prospective candidates, please note that only short-listed applicants will be contacted. Apply today – we look forward to hearing from you.