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Digital Marketing Specialist

FOUR PAWS Australia
  • Join a respected global animal welfare organisation, with an international support network behind us
  • Achieve work/life balance with a combination of work from home/work in Sydney office and flexible working hours
  • Be part of a small but mighty team, with a focus on team relationship building
  • Parental Leave Cover 12-month Fixed Contract Role

About FOUR PAWS

FOUR PAWS is the global animal welfare organisation for animals under human influence, which reveals suffering, rescues animals in need and protects them. Our programs and campaigns focus on stray dogs and cats, companion animals, farmed animals, wild animals kept in inappropriate conditions and animals affected by disasters and conflicts. In our sanctuaries across the world, we provide a safe home for rescued big cats, bears, orangutangs and elephants around the world.

What does the role involve?

The Digital Marketing Specialist will contribute to the development and execution of digital communications for FOUR PAWS Australia across multiple platforms, including social media, email and website.

Working with the Head of Communications, the Digital Marketing Specialist will play an essential role in working collaboratively with FOUR PAWS Programs and Fundraising departments across the world to create and implement digital communications and to help build the digital profile of FOUR PAWS in Australia.

Who are we looking for?

For this parental leave cover contract role, we are seeking a highly organised and dynamic individual, who is committed to creating a better world for animals and their protection.

The successful candidate will have quality experience in digital marketing and the following qualifications and skills:

  • A passion for animal protection and the vision and mission of FOUR PAWS.
  • A strong work ethic, flexible, adaptable and willing to learn.
  • A detailed understanding of digital marketing and its applications, with experience in a non-profit environment highly valued.
  • Experience growing digital channels, monitoring trends and driving success in digital platform delivery.
  • Proficient technical skills and experience with managing digital marketing platforms across social media, website CMS, and email delivery.
  • Sales or Fundraising experience highly valued

Selection Criteria and Desired Skills

  • Creative planning and development of digital communications plans, with a focus on social media, email, website, and digital marketing tools.
  • Experience with the development of digital user journeys across multiple platforms (Instagram, Facebook, YouTube, digital take action tools, website, Salesforce, Marketing Cloud).
  • Assisting in the creation and implementation of social media content strategies to support campaigns and communication goals.
  • Implementing measurable KPIs and evaluation protocols to analyse digital communication outcomes.
  • Contribute to internal projects in support of improving digital system processes and workflows.
  • Work with colleagues to support to digital fundraising initiatives.
  • Experience with community management of an organisation’s social media channels.
  • Creating branded campaign and animal welfare-related content to aid multi-platform brand awareness activities.
  • Developing digital advertising campaigns including creative testing, key audience targeting, and ad placement and management.
  • A commitment and passion to help FOUR PAWS to achieve its mission to be the global animal welfare organisation for animals under human influence, which reveals suffering, rescues animals in need and protects them.

Does this sound like the role for you? Please reach out with your CV and a cover letter addressing your experience with the listed selection criteria.

Even if you don't meet all selection criteria, if you have a passion for animal welfare and know you can do the role justice, we want to hear from you!

Please note a satisfactory police check and COVID vaccination certificates, or valid exemption will be required to be provided prior to appointment.

Why work for FOUR PAWS Australia?

FOUR PAWS is a global organisation that attracts people who are committed to revealing the suffering of animals, rescuing animals in need, and protecting them. It is who we are at work, and in our personal commitment.

Joining the Australian team will provide the successful candidate with the ideal mix of working with the small local team every day, while also being part of a large global organisation.

We welcome all people with respect, trust, and empathy and believe in diversity in our teams. In our daily job we need dedication, a global mindset, compassion, and the drive to make a difference for all animals.

How to apply

This job ad has now expired, and applications are no longer being accepted.

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