• Permanent Full Time (1 FTE)
• La Trobe Office
• $160k + Superannuation + Salary Packaging

Role Purpose

Reporting to the General Manager Marketing and Communications, you will work in collaboration with peers in communication and media, marketing and fundraising to lead and grow the people, strategy, systems and work within the brand and marketing functions to enhance our brand and deliver our strategy for the clients we serve.

Key Responsibilities

• Develop an enterprise-wide brand strategy and marketing strategy that will form part of the enterprise 2023-2027 Marketing and Communications strategic plan.
• Provide brand management capability to provide brand governance, strategy and to ensure the protection and licensed use of the brand through our own organisation, partnerships and other networks.
• Work with internal stakeholders and with marketing and communication leadership to establish and manage measurement, analytics and reporting for key marketing and communications platforms and activities aligned to the organisation’s strategic priorities and operational KPIs.
• Drive our brand clarity and recognition through paid exposure across all media and work with the communications and media team to help generate earned media exposure.
• Maintain measurement and reporting systems and processes for the organisation across brand and marketing – collaborating with communications, media and fundraising where this requires a combined view of paid and earned or internal and external activity. 

About you

• Tertiary qualification in marketing and a record of experience working at a senior level
• Demonstrated career history of brand management and marketing practice with evidence of developing, executing and leading strategy and supervising or leading others in these crafts
• Senior level experience providing strategic and tactical marketing advice in a for-purpose, government or community organisation
• Experience leading a team and collaborating internally - using an agile project management methodology and tools (Trello)
• Exceptional interpersonal communication and consulting skills, including advanced promotional writing (copywriting) experience

About Us

Our 2023-2027 strategy outlines the world we want to see and our role in advancing it. We aspire for all women, girls, and families to be safe, well, strong, and connected. We strive for equity, dignity and social justice for women, girls and families by collaborating globally and acting locally, supporting our communities in Australia and New Zealand to thrive. 

We want women, girls and families to live full and dignified lives, have dignified income and enjoy financial wellbeing.  We aim to provide place-based, people-centred, holistic services while working at the system level to achieve bold and audacious reform. We currently offer microfinance programs and products, financial counselling and coaching, family and domestic violence support services, family and youth programs, playgroups, education programs and community houses. These services are complemented by research and strong advocacy to address the underlying structural causes of injustice, exclusion, and inequality. 

Good Shepherd employees are committed to inclusive practice that responds to the specific needs, context, and circumstances of service participants. We embrace the diversity and intersectionality of individuals and recognise a person’s right to a unique identity comprising culture, language, ability, community, gender, sex, sexual orientation and lived experience.

Benefits

• Salary packaging (which can add up to $15,900 in tax-free pay per year)
• Paid study leave
• Paid parental leave
• Gifted leave at Christmas and Easter
• Flexible work hours/working from home where possible
• Employee Assistance Program, a free and confidential counselling service
• + more

How to apply

To apply please click "Apply Now" and submit a short covering letter outlining your relevant skills and experience along with your CV.  Please apply as soon as possible, applications are considered as they are received.

To request a copy of the position description, please email [email protected] using the subject line: Brand & Marketing Manager enquiry via EthicalJobs.

Personal data held by Good Shepherd Australia New Zealand relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Good Shepherd Australia New Zealand is a Child Safe employer. Employment is subject to satisfactory referee checks, a current employment working with Children Check, National Criminal History check and proof of the right to work in Australia.