• Digital Marketing Specialist - Australian Cancer Research Foundation
• Newly created role designed to elevate and innovate ACRF’s digital presence
• Sydney CBD location with hybrid work on offer
• An inspiring, expanding team with a dynamic and supportive culture

Impact of the organisation

Australian Cancer Research Foundation (ACRF) provide world-class scientists with the technology, equipment and infrastructure they need to develop better prevention, earlier detection and more effective treatment across all cancer types.
Since 1984, thanks to generous supporters, ACRF have awarded grants totalling over $184 million to 44 research institutions across Australia.

No life should be cut short by cancer and ACRF are here to back bold ideas that lead to breakthroughs and discoveries that help each individual diagnosed with this complex and disruptive disease.

2 in 5 Australians will be diagnosed with cancer by the age of 85, the remaining 3 will be closely affected by a diagnosis. This is your opportunity to join ACRF and contribute to their important work; people need Australia’s best cancer research, and this critical role will work to raise vital funds to support this need.

Impact you will have in this role

This newly created role will strengthen and help shape the future of ACRF’s digital strategy, overseeing and driving all digital platforms with a focus on innovation.

You will bring high-level expertise in website UX, digital design, SEO, SEM, paid digital media, and the development and execution of digital campaigns.

Reporting to the Marketing and Communications Manager, you will be a hands-on expert who keeps your ‘finger on the pulse’ with the latest digital trends, offering valuable recommendations and insights on best practices and emerging technologies. As a digital enthusiast with a proactive mindset, you will inspire and motivate others with your energy and initiative.

This is a great time to join ACRF as the team plans to expand in the year ahead and is charged with excitement to think outside the box and achieve their ambitious goals!

Responsibilities:

• Collaborate on developing ACRF’s digital strategy with the General Manager and Marketing team
• Stay updated on digital trends and innovations to improve campaigns and engage new audiences
• Work with program managers to enhance fundraising efforts using digital tools
• Manage the relationship with the website agency and ensure alignment with cybersecurity policies
• Transfer research findings into website content and manage the monthly newsletter
• Collaborate with program leads to create donor engagement email journeys
• Ensure smooth integration of digital platforms (Campaign Monitor, Funraisin, Salesforce, etc.) to optimise supporter experiences
• Develop and manage paid social media campaigns
• Liaise with media partners, providing insights and reports on campaign performance
• Guide the team on improving the effectiveness of digital campaigns
• Develop SEO and content plans for the website in collaboration with the Content Coordinator
• Maintain and optimise website content, SEO, and performance
• Develop landing pages and provide regular performance updates and insights
• Project manage digital marketing campaigns and create engaging email communications
• Collaborate on creating compelling digital content aligned with ACRF’s brand
• Manage social media and community engagement across Meta, Twitter, and LinkedIn

Skills and Attributes:

• Strong background in digital marketing, including social media ads, Google Ads, SEO, email marketing (e.g., Campaign Monitor), and marketing automation
• Experience managing and optimising websites across various platforms and CMS
• Digital fundraising or lead generation experience, ideally with third-party platforms like Funraisin
• Ability to create compelling digital campaign content
• Strong project management skills with a focus on collaboration and stakeholder engagement
• Excellent copywriting and content development abilities
• Proficiency in reporting and analysing digital metrics, especially GA4
• Innovative, curious, and proactive
• Excellent communication, attention to detail, and organisational skills
• Strong interpersonal, collaborative, and people management skills
• A passion to make an impact in the lives of Australian’s affected by cancer through breakthroughs and discoveries in cancer research

Applications

Please apply by uploading your resume.

If you have any questions, please contact [email protected] using the subject line: Digital Marketing Specialist - Australian Cancer Research Foundation enquiry via EthicalJobs.

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