Newly created opportunity that will be instrumental in enhancing the visibility, mission, and impact of the Prince of Wales Hospital Foundation through integrated marketing and communication strategies.

• This role will suit an autonomous generalist marketer who can work across both digital and traditional communication channels to develop a unified marketing strategy and boost brand awareness, engagement and lead generation.
• Based in Randwick, with the flexibility to work one day from home
• Competitive salary package

Impact of the Organisation:

For 20 years, The Prince of Wales Hospital Foundation (POWHF) has supported the Prince of Wales Hospital in providing opportunities to continue driving innovations in patient care and treatment.

Their vision is focused on transforming patient care with translational research and innovation, opportunities for staff education and development with a focus on wellbeing and continued health for all.

Thanks to the unwavering generosity of their donors, they are making a significant difference across medical disciplines, improving the lives of patients and their families. Every contribution helps them push the boundaries of healthcare and transform patient lives for the better.

Impact You Will Have in This Role:

The Marketing Communications Lead is responsible for developing and executing marketing and communication strategies aligned with the organisation’s five-year plan.

This role aims to engage diverse audiences and enhance the organisation’s visibility, mission, and impact through integrated marketing efforts, fundraising campaigns, and digital and social media engagement.

You will develop inspiring content, manage social media, optimise user experience through the website and increase traffic through SEO/SEM efforts. Working within a small team, this role will work very collaboratively with fundraising to develop tailored strategies that will support their efforts in acquiring and retaining supporters.

About You:

We’re looking for someone who understands the power of strategic marketing and knows how to use best practices to engage and inspire patients, hospital staff, and donors. The ideal candidate will be a skilled communicator with a knack for creating compelling stories and will have proven experience in delivering integrated digital marketing campaigns that deliver a high ROI.

This role is perfect for a generalist marketer who is comfortable working across both digital and traditional communication channels to develop a unified strategy and boost brand awareness.

As part of a small, agile team, we need a proactive, self-motivated individual who is solutions-focused and can work independently while collaborating effectively with others.

Key Responsibilities:

• Driving multi-channel marketing to boost brand visibility, engagement and awareness
• Updating website/comms content, optimising UX, ensuring secure donations, and managing SEO/SEM and Google Analytics
• Overseeing organic social media, creating engaging content, and increasing followers
• Collaborating with the fundraising team to create impactful campaigns and donor surveys
• Crafting compelling stories, managing internal/external communications, and creating collateral to enhance visibility
• Producing written and visual content for multiple platforms and managing media consent
• Utilising tools like Canva, Google Analytics, WordPress, Salesforce, and more to track and report results
• Building strong relationships with external suppliers like creative and digital agencies
• Collaborating with hospital staff and media units for content approval
• Assisting with planning and promoting events to support the organisation

Skills and Experience:

• Marketing Communications qualifications and/or certifications
• Previous experience in an autonomous marketing and communications role
• Proven experience in managing integrated campaigns across digital, traditional, and performance-based advertising
• Skilled in strategic planning, campaign execution, and performance optimisation
• Proficient in creating compelling content for websites, collateral, blogs, emails, and ads
• Proven experience using and analysing Google Analytics and Google AdWords to optimise campaign performance and drive results. Expertise in SEO and SEM
• Skilled in managing multiple projects, ensuring timely delivery and smooth execution
• Innovative thinker with strong problem-solving skills
• Proficient with tools like, Canva, Adobe Suite, Ortto and CRM systems
• Exceptional written and verbal communication skills with strong attention to detail
• Demonstrated commitment to make an impact across health-focused objectives and the 5-year strategy at the POWHF

Applications

Please direct all enquiries to Rosheen Singh at Impact Advising on [email protected]using the subject line: Marketing Communications Lead - The Prince of Wales Hospital Foundation enquiry via EthicalJobs.

Impact Advising is committed to creating diverse and inclusive work environments that reflect the rich tapestry of our communities. We believe that diversity enriches organisations and fosters innovation. We are dedicated to building workforces that are a representative of the diverse backgrounds, experiences, and perspectives of our society. We embrace diversity in all its forms, including but not limited to race, ethnicity, gender, age, sexual orientation, religion, disability, and cultural background. We actively seek to foster inclusive workplaces where all employees can bring their whole selves to work, feel respected and valued, and have equal opportunities for growth and advancement. We are committed to providing a fair and unbiased recruitment process, and we strive to eliminate any barriers that may impede the inclusion and participation of underrepresented groups in workforces.