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Social Media & Community Engagement Officer

Lebanese Muslim Association

Role Overview:

We are looking for a proactive and consistent Social Media and Community Engagement Officer to manage and enhance our social media presence. In this role, you will regularly monitor engagement levels, create and post content across platforms, and work to increase community interaction. You’ll collaborate closely with the media team to ensure social media strategies align with the organisation’s broader goals, ensuring consistent and impactful online communication.

What you will do:

  • Content Creation: Work with the Team to help develop and curate engaging content that aligns with the organisation’s values and mission, including posts and videos for social media platforms.
  • Community Engagement: Build and nurture relationships within the online community by actively responding to comments, messages, and user-generated content. Foster a sense of connection and belonging, while encouraging positive discussions and active participation.
  • Social Media Management: Oversee the day-to-day management of social media accounts (Facebook, Instagram, TikTok, etc.), ensuring consistent posting, scheduling, and maintaining content calendars to align with the organisation’s goals and tone.
  • Outreach & Campaigns: Plan and execute social media campaigns that encourage community participation and reflect the faith-based values of the organisation.
  • Analytics & Reporting: Track, analyse, and report on key social media metrics to assess the effectiveness of campaigns and engagement strategies.
  • Collaboration: Work closely with the internal team to align social media strategies with overall organisational goals, ensuring messaging is consistent and impactful.
  • Community Building & Support: Take the lead in creating a positive, inclusive space for community members to interact with the organisation and each other, responding to inquiries, gathering feedback, and ensuring that the community’s voice is heard in the online space.

Skills and Experience

  • Proven experience managing social media accounts and creating engaging content (preferably in a faith-based or nonprofit environment).
  • Strong understanding of social media platforms (Facebook, Instagram, Tiktok, etc.) and best practices for engagement and growth.
  • Exceptional written and verbal communication skills, with the ability to engage and connect with a diverse online community.
  • Ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Experience with social media analytics tools (e.g., Google Analytics, Facebook & Instagram Insights) and an ability to adjust strategies based on data.
  • Self-motivated, proactive, and able to take initiative while working independently and as part of a Team.
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