• Status: Full Time
• Reports to: Marketing Team Lead
• Award: Level 4-2, Social, Community, Home Care & Disability Services Award 2010
• Location: Minus18 Office at the Victorian Pride Centre, 79-81 Fitzroy St, St Kilda VIC. This role included on-site, work from home and travel arrangements.
• Salary: $96,340.87 Full Time Salary Package (Non-PBI Equivalent) + Super - incudes
• • Base Pay: $87,339.20
  • Up to $6,385.95 in tax-savings via our offered charity salary packaging.
  • $2,615.72 allowances and cash benefits
  • + $10,044.01 Super (11.5%)

ABOUT US

Minus18 is Australia’s charity improving the lives of LGBTQIA+ youth. We support LGBTQIA+ young people through events and digital platforms, and provide fee for service LGBTQIA+ inclusion training to schools, businesses and community organisations. Since 2011 over 100,000 young people have engaged in these services across Melbourne, Sydney and Adelaide, and millions more via digital platforms.

ABOUT THIS POSITION

The Digital Marketing Specialist will lead the implementation of our marketing strategy, across areas including eDM, ads, campaigns and website.

Working within the Marketing team this Specialist ensures alignment with Minus18’s brand and visual identity across our digital channels, while leading the delivery of engaging content to further our reach, engagement and impact across our youth programs, and activating our allies and champions across key moments like IDAHOBIT & Trans Awareness Week.

Other responsibilities of this role extend across supporting creation of marketing materials, community moderation, monitoring performance through analytics and performance data, continual optimisation of our campaigns and strategies to achieve our goals and maximise engagement.

MAJOR RESPONSIBILITIES

SOCIAL MEDIA STRATEGY

• Lead the implementation strategy for Minus18 Social Media and EDM messaging for key audiences and platforms, spanning all teams at Minus18.
• Work collaboratively with the Marketing Team on the overall year-long and month-by-month strategy and schedule of marketing messages and priorities.
• Driving growth across all Minus18 social media platforms and program KPIs, including relevant registrations, website traffic, toolkit downloads, sales and enquiries
• Work with the Partnerships Team and external stakeholders to assist with partnerships content and promotion
• Contribute to the Strategy & lead the implementation of a Social Content Strategy with Marketing team for key audiences and key platforms across all teams Minus18
• Engaging with external creators including influencers, ambassadors and artists for the creation of content
• Contribute to content creation and social media delivery as needed, including graphic design and video content.
• Contribute to the community moderation of our social platforms and support lead on delivery as required
• Attend reporting meetings in supporting the marketing functions of the business.
• Attending priority Youth events to support in marketing priorities where needed
• Collaborate on the ongoing documentation of Marketing Team processes, procedures, and style guides.
• Contribute to delivery of paid ads content according to agreed-upon paid marketing strategy.

ELECTRONIC DIRECT MAIL (EDM)

• Implementation and delivery of eDM strategy across all audience segments.
• Implementation of user journeys across audiences during campaigns
• Writing of content for multiple audiences: youth, adults, schools, workplaces, donors
• Using analytics to devise improvements and strategies for growth
• Grow and develop current EDMs to ensure alignment with industry standards and practices

WEBSITE CONTENT

• Apply purpose driven and action oriented copywriting to assist in the development and creation of written content for Minus18 websites across various audiences
• Implementation of SEO best practices
• Support in the implementation and delivery of content style guides and documentation.
• Contribute to the upkeep of Minus18 & IDAHOBIT websites via updates to pages, program reports, youth directory submissions, and ad hoc changes & improvements to drive engagement.

KEY SELECTION CRITERIA

The ideal candidate has:

• Previous experience in a similar position within a Marketing function or similar.
• Demonstrated experience in executing digital marketing strategies for campaigns, social media and B2B & B2C marketing.
• Proficiency in Creation Tools, CMS, Social Media, EDM & Paid Ad Platforms (i.e. Buffer, Google Analytics, Google Ads, Meta Business Suite, Adobe Creative Suite etc)
• Experience writing for SEO is desirable
• Strong lived experience and understanding of diverse identities within the LGBTQIA+ community (including but not limited to trans, gender diverse, and/or people of colour).
• Demonstrated passion for Minus18’s mission to improve the lives of LGBTQIA+ youth

ROLE REQUIREMENTS

• A successful Police Background Check and Working With Children Check (WWCC) are required for this role. These can be obtained once an offer of employment is made and before role commencement.
• Proof of full COVID-19 vaccination status.

How to Apply

When applying for this position, ensure to send us the following:

• A copy of your CV
• A short pre-recorded video (max 5 min) or a written Cover Letter introducing yourself, and briefly responding to the key selection criteria. You can record your video on your phone. Please ensure your video is uploaded to a 3rd party service (such as Youtube, Dropbox, etc) and shared via URL on your CV or within your application.

Minus18 is committed to promoting and advancing equal opportunity for LGBTQIA+ people, especially LGBTQIA+ people in our strategic priority groups (People of Colour, Aboriginal & Torres Strait Islander people, and people with culturally or linguistically diverse backgrounds). We encourage people in our strategic priority groups to apply, and to let us know if any special assistance is required during the application process (including barriers to recording and uploading your video). Need assistance? JobAccess includes help finding work, changing jobs, accessing DES providers and workplace modifications to help you find / maintain employment. Please email [email protected] using the subject line: Digital Marketing Specialist enquiry via EthicalJobs for your questions

We’ve provided a significant amount of information about this role to support your application process, and give you a full understanding of what you're applying for. Research shows that men apply to jobs when they meet an average of 60% of the criteria, while other genders (and intersecting identities) tend to only apply when they check every box. If you think you have what it takes but don’t meet every single criteria above, we would still love to hear from you.