Job Summary
- Applications close:
- Job posted on: 18th Sep 2024
- Sydney > Rosebery
One&All Hub, located in Rosebery, Sydney, redefines disability day services through its holistic, inclusive approach for individuals with disabilities and mental health challenges. Since opening in 2018, the Hub has grown as an established example of what is possible when services respond in innovative ways to community needs. With diverse creative workshops, therapeutic activities, and a budding social enterprise program, One&All empowers participants to develop their skills, foster independence, and achieve personal long-term goals.
The Marketing Manager at One&All will lead the creation and execution of marketing strategies to enhance brand visibility, drive community engagement, and support organisational goals. Reporting to the Centre and Community Engagement Manager, this role calls for a creative professional skilled in digital marketing, content management, and outreach.
The role will also work with One&All’s Founder who has carriage of One&All’s vision, mission and strategy, and significant creative input to marketing initiatives and events. Experience in cause related marketing is essential and experience of developing marketing strategies for disability services is a significant advantage.
The Marketing Manager will supervise the Social Media Coordinator (P/T), ensuring all marketing efforts align with One&All’s mission and strategic objectives. The position requires working closely with participants with disabilities in an inclusive and supportive environment.
This is initially a part time role - 3 days a week but may expand over time as the organisation grows.
Strategic Planning:
Conduct market research to identify trends in disability service innovation, audience insights, and competitive analysis, to shape marketing strategies.
Develop and implement a multi-channel marketing strategy aligned with One&All’s vision, mission, and goals, utilising platforms such as Meta Business, LinkedIn Marketing, and MailChimp to implement the strategy.
Support the Founder, General Manager and other Managers to develop and maintain strong relationships with external stakeholders to foster long-term partnerships that support (joint) marketing initiatives and (mutual) organisational growth.
Content Management & Marketing:
Develop and execute a social media strategy that enhances One&All’s brand presence and fosters consistent community engagement.
Managing our social media accounts (currently including Facebook, Instagram and LinkedIn), creating and scheduling posts, as well as engaging with the online community.
Oversee the creation, management, and distribution of digital and physical content / collateral across social media, monthly newsletters and event marketing on MailChimp, and our website using SquareSpace.
Manage our content calendar that supports marketing campaigns and organisational events on a monthly basis with our Social Media Coordinator.
As a new initiative, you will be working with One&All participants to establish, manage their social media accounts in safe ways and to promote their unique stories, One&All experience and journey.
Event Marketing:
Regularly collaborate with One&All partners to co-create content and engage in mutually beneficial cross-promotional activities.
Collaborate with the Centre & Community Engagement Manager and the broader One&All team to plan and execute marketing campaigns for key partnership and community events, as well as our own annual Fashion Show, Secret Socials, End of Term Showcases, and Market Days etc.
Provide on-site support during events, including capturing high-quality content and ensuring all necessary permissions, and other aspects are documented for marketing effectively.
Create and manage event ticketing using the Humanitix platform, ensuring a seamless experience for participants and attendees.
Support event planning, including pre-event coordination, marketing promotion, participant engagement, vendor relations, on-site assistance, and post-event analysis. Manage event-related marketing materials, promotional content, and coordinate post-event follow-ups to maintain engagement and gather feedback.
Analytics & Reporting:
Monitor and analyse the performance of all marketing activities, using tools like Google Analytics, social media insights, and Meta Business.
Provide regular reports on marketing metrics, including campaign effectiveness, audience engagement, and overall brand performance to the management team and One&All Board.
Bachelor's degree or equivalent in Marketing, Communications, or a related field.
Minimum of 2-5 years of experience in cause related marketing, preferably within the nonprofit or social services sector. Experience in disability services is a plus.
Proficiency with key marketing platforms and tools, including Meta Business, LinkedIn Marketing, MailChimp, SquareSpace, Canva and Google Analytics.
Strong understanding of SEO best practices, social media management, and email marketing
Proficient in Canva with strong graphic design skills with experience creating engaging content and copy.
This role requires actively contributing innovative solutions to continuously optimise and enhance our marketing strategies and campaigns.
A flexible self-starter with strong organisational skills.
Excellent communication and interpersonal abilities.
Ability to work collaboratively across teams and manage multiple tasks simultaneously.
Ability to work effectively with individuals with disabilities, demonstrating sensitivity and adaptability in accommodating their needs.
Proven ability to develop engaging content and innovative marketing ideas.
Experience working in a social services environment is an advantage, with a passion for engaging and supporting diverse communities.
NDIS Worker Check clearance (pre-employment).
NSW Police Check (pre-employment).
Willingness to obtain the following NDIS training modules – NDIS Worker Orientation, Supporting Effective Communication, Supporting Safe & Enjoyable Meals within 1 month.
Willingness to obtain completion of PPE & Infection Control training within 1 month.
If this sounds like you, please click "Apply Now".