Key Responsibilities

• Website Management and Optimisation: Conduct website audits, refine information architecture, improve user experience and implement SEO strategies.
• Content Creation and Implementation: Upload and update website content, create new pages, format articles and ensure visual consistency across digital platforms.
• Content Management: Review, edit and structure digital content to align with organisational goals and accessibility standards.
• Microsite Support: Maintain and update event and CPD microsites, ensuring alignment with promotional strategies.
• Digital Systems Review & Implementation: Play a key role in the organisation’s digital systems review by implementing structural and content improvements that align with long-term digital strategy.
• Performance Analysis: Use Google Analytics to track engagement, identify trends and implement improvements.
• Stakeholder Collaboration: Work with internal teams to ensure content is accurate, relevant and engaging.

About You

We’re looking for a proactive, detail-oriented digital specialist who enjoys both the technical and content-driven aspects of website management. You thrive in a collaborative and supportive team environment, take initiative and are excited to contribute to meaningful digital improvements.

To excel in this role, you should have:

• A great culture fit—someone who is adaptable, supportive and aligns with our values of integrity, teamwork and innovation.
• A positive and adaptable mindset, with a collaborative approach to working with others.
• Experience managing websites using WordPress or similar CMS, including creating pages and uploading/editing content.
• Strong understanding of website architecture, SEO and accessibility standards.
• HTML/CSS knowledge (advantageous but not essential).
• Strong writing, editing and content structuring skills.
• Experience using Google Analytics to track website performance and make data-driven decisions.
• The ability to balance multiple priorities, work independently and contribute to a dynamic team culture.

Why Join Us?

At Optometry Australia, you'll be joining a flexible and supportive communications team within an organisation that truly values its people. We offer a range of benefits designed to support your professional growth and personal well-being:

• Flexible Working Environment: Enjoy the flexibility of working remotely or from our Carlton, Melbourne office, with the freedom to manage your work-life balance.
• Professional Development: We are committed to your growth. Access agreed and appropriate professional development annually, including on-the-job coaching, online webinars, training sessions and face-to-face workshops.
• Salary Sacrifice Options: Enhance your work setup with salary sacrifice for work-related items such as portable electronic devices, computer software and more.
• Extra Leave Benefits: Celebrate your birthday with an additional paid day off and enjoy extra paid leave between Christmas and New Year. Plus, you have the option to work on a public holiday and take another day off in lieu.
• Supportive Team Culture: Be part of a team that values collaboration, innovation, and mutual respect. We work together to achieve our goals while supporting each other's success.

This is an exciting opportunity to contribute to the future of optometry in Australia while enjoying a range of benefits that support both your career and your life outside of work.

How to Apply

If you’re passionate about digital content architecture, website development and management and delivering a seamless user experience, we’d love to hear from you!

Please submit your resume and a cover letter outlining your suitability for the role via the "Apply Now" button.

We are committed to creating a diverse and inclusive workplace where everyone feels respected and valued. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, LGBTQIA+ individuals, neurodivergent individuals and people of all backgrounds. We believe that diverse perspectives and experiences enrich our workplace and drive our success. If you require any accommodations during the application or interview process, please let us know, and we will ensure your needs are met.

A position description is attached.