• Have experience with developing and executing a strategic marketing plan with an appetite to lead a small new marketing team.
• Work in a rapidly expanding purpose driven NFP focussed on youth wellbeing
• Be part of an amazing team that stops youth vaping and smoking

Head of Marketing

The Head of Marketing is responsible for overseeing the development, implementation, and management of all marketing strategies and initiatives to support the organisation's goals.

This leadership role is essential in driving brand awareness, increasing market reach, and ensuring effective communication with customers, partners, and stakeholders.

Your role will position OurFutures Institute as a thought leader and change maker, establishing our brand in the arenas of mental and preventive health education for young people.

This competitively remunerated, full-time, fixed-term (3 year) role is for hire in April 2025.

BACKGROUND

Our Futures Institute is a not for profit organisation providing online, evidence-based drug, alcohol, vaping, tobacco, and mental health education courses to high school students. The programs were developed by researchers at The University of Sydney and utilise social influence and harm minimisation approaches to drive positive behaviour change.

Recent significant funding from the Commonwealth health department will enable all high schools in Australia to access our new vaping prevention program for free. We are looking for a highly skilled and experienced marketer to help drive this vital initiative.

Did you know 1 in 6 high school students have vaped recently? That 12-year-olds who have vaped are 29 times more likely to go on to try cigarette smoking? Youth vaping is on the rise, and youth cigarette smoking along with it. A new generation of nicotine addicts awaits if we do nothing. We need to stop this alarming trend in its tracks and you could play an absolutely critical role in addressing a major health issue for young people in Australia.

Reporting to the CEO, the Head of Marketing will be based at the Sydney University Knowledge Hub in Camperdown.

The position offers a great opportunity for someone who has excellent business acumen and experience in education marketing the opportunity to lead a team.

The successful roll-out of our Vaping prevention and other programs within schools will have a significant impact on the wellbeing and potential of young people in Australia.

Key Responsibilities:

Marketing Strategy & Leadership:

• Develop and execute a comprehensive marketing strategy that aligns with the organisation’s mission, vision, and business objectives.
• Lead and manage the marketing team, fostering a collaborative and high-performance culture.
• Oversee the planning and execution of marketing campaigns, from concept to measurement, across all channels (digital, social, print, events, etc.).
• Ensure the marketing strategy supports brand positioning, customer acquisition, and retention efforts.
• Collaborate with senior management and other departments (e.g., Partnerships, Sales, Support, and Product teams) to align marketing with business goals.

Agency Management:

• You will have responsibility for overseeing and managing all external agency relationships to drive successful marketing outcomes.
• Responsible for fostering strong partnerships with agencies, ensuring seamless communication, and aligning agency strategies with company goals.
• Monitor and evaluate agency performance, ensuring the execution of high-impact marketing campaigns that deliver measurable results.

Brand Management:

• Ensure consistent messaging and branding across all marketing materials, digital platforms, and communication channels.
• Maintain and enhance the company’s brand image and reputation.
• Monitor and adjust brand strategy based on customer feedback, market trends, and competitor activities.

Team Development & Management:

• Lead, inspire, and mentor a small team of marketing professionals, providing support and guidance in their personal and professional development.
• Manage team performance, conduct regular reviews, and provide constructive feedback.
• Work closely with the Content & Community Manager and Academic Liaison to create and distribute compelling content for websites, blogs, newsletters, and social media platforms.
• Ensure all communications reflect the organisation’s core values and tone.
• Manage public relations efforts to ensure positive media coverage and brand recognition.

Budgeting & Resource Management:

• Develop and manage the marketing budget, ensuring effective allocation of resources to key marketing initiatives.
• Monitor the performance and ROI of marketing campaigns and adjust strategies accordingly.

Digital Marketing & Data Analytics:

• Lead digital marketing efforts, including SEO, SEM, social media marketing, email campaigns, and content marketing.
• Utilise data analytics to track and report on marketing campaign performance and customer engagement.
• Optimise marketing initiatives based on performance data and insights to maximise ROI.
• Experience with Hubspot CRM, Hubspot Marketing Hub, Hubspot Content Hub highly desirable.

Stakeholder & Community Engagement:

• Build and maintain relationships with key stakeholders, including customers, partners and the media.
• Ensure the organisation’s presence in the market is strong and responsive to community needs (if relevant).
• Represent the organisation at industry events, conferences, and networking opportunities.

Content & Community

• Work with the Content & Community Manager to create and distribute compelling content for websites, blogs, newsletters, and social media platforms.
• Ensure all communications reflect the organisation’s core values and tone.
• Manage public relations efforts to ensure positive media coverage and brand recognition.

Qualifications & Skills:

• Education: A bachelor’s degree in Marketing, Communications or Business.
• Experience: A minimum of 5 years in a marketing role, with proven experience in managing teams and executing successful marketing strategies.
• Industry Knowledge: Experience in non-profit or the education sector would be valued.
• Leadership: Strong leadership skills with experience managing and motivating teams.
• Digital Expertise: Expertise in digital marketing platforms, tools, and analytics (e.g., Google Analytics, social media ads, email marketing).
• Communication: Excellent verbal and written communication skills, with the ability to craft compelling messages.
• Strategic Thinking: Strong ability to think strategically and creatively, with a focus on achieving business results.
• Analytical Skills: Ability to analyse data and metrics to measure the success of campaigns and make data-driven decisions.
• Adaptability: Comfortable working in a fast-paced environment and adapting to changing market conditions.

Personal Attributes:

• Results-driven and goal-oriented.
• Strong organisational and time-management skills.
• Ability to manage multiple priorities
• Has excellent oral and written communication skills and excellent listening skills
• Collaborative, with a focus on building relationships across departments and teams.
• Innovative and proactive in problem-solving.

Package and work requirements

• For a start date in April, 2025.
• Three year fixed term contract (to June 2028) with the possibility of renewal.
• Willingness to travel domestically
• Hybrid work environment with 3 days in the office per week - except when travelling of course. Tuesday and Thursday office days.
• $150,000-$165,000 salary
• 11.5 % superannuation
• FBT exemption

Please make sure you apply through EthicalJobs to ensure your application is received correctly.

For any questions about the role please contact [email protected], using the subject line: Head of Marketing enquiry via EthicalJobs.