ABOUT THE JOB

• Lead and implement PR and external communications strategies to enhance PCYC NSW’s public profile.
• Manage media relations, build strong stakeholder relationships, and develop impactful storytelling content.
• Oversee crisis communications and protect PCYC NSW’s brand and reputation

Are you a passionate PR and media professional looking to make a real impact? PCYC NSW is seeking a Public Relations (PR) and Communications Specialist to shape our public image, manage media relations, and drive positive engagement. If you thrive in fast-paced environments, excel in storytelling, and can manage both proactive and reactive communications, this role is for you!

ABOUT THE ROLE

Reporting to the Head of Marketing and Brand, the PR and Communications Specialist will play a key role in shaping PCYC NSW’s external reputation and brand presence. You will develop media strategies, cultivate relationships with journalists, and respond to media opportunities to showcase PCYC NSW’s programs and impact. You will also play a critical role in crisis communications and reputational risk management.

You will:

• Develop and implement external PR and communications strategies to enhance media presence.
• Manage proactive and reactive media relations, ensuring positive brand coverage.
• Identify and pitch compelling stories to traditional, digital, and broadcast media.
• Develop and execute media plans and press releases that drive awareness and engagement.
• Cultivate relationships with journalists, media professionals, and key stakeholders.
• Lead crisis communications, ensuring an agile and effective response to reputational risks.
• Create public-facing corporate documents, media kits, and impact reports.
• Work closely with marketing, fundraising, and corporate partnerships teams to develop compelling content.
• Monitor media coverage and report insights to executive leadership.
• Ensure compliance with media standards, ethical journalism practices, and safeguarding policies.

ABOUT US

Established in 1937, PCYC NSW is a life changing charity collaborating in partnership with communities and NSW Police to empower youth, get kids active in life and reduce and prevent youth crime. We have sixty-six clubs and eighteen OOSH services across NSW, with a vision for significant growth.

Our aim is to engage with and positively influence over 70,000 youth members through mainstream sport, recreation, education, leadership, and cultural programs. We also work with at-risk youth to break the cycle of disadvantage through crime prevention, vocational education, youth capacity building and social responsibility programs to enhance the life direction and outcomes of over 7,500 youth per year.

ABOUT YOU

You are a skilled PR and communications professional with a keen eye for media opportunities, exceptional writing skills, and a strategic mindset. You thrive in dynamic environments, can navigate crisis communications, and have a strong passion for working with a purpose-driven organisation.

YOU WILL HAVE:

• A strong alignment to the PCYC NSW values – Respect, Citizenship, Integrity, Commitment, Resilience.
• Tertiary qualifications in Communications, Journalism, Public Relations, or a related field.
• At least 5 years’ experience in media relations, PR, or corporate communications.
• Demonstrated expertise in crisis and reputation management.
• Strong writing, editing, and storytelling skills across multiple channels.
• Experience securing media coverage and managing media partnerships.
• Strong interpersonal and stakeholder engagement skills.
• A current ‘C’ class driver’s license and willingness to travel within NSW when required.

UNIQUE INCENTIVES TO WORK WITH US

• Enjoy generous not-for-profit salary packaging benefits of up to $15,899 per annum tax-free.
• Use an additional $2,650 for entertainment expenses with a Meals and Entertainment Card.
• Access our employee rewards program, including discounts on food, retail, and travel.
• Enjoy generous leave entitlements, including additional paid leave.
• Access Fitness Passport Membership and free PCYC gym membership at participating clubs.
• Workplace flexibility and a supportive team environment.
• Onsite parking

Click "Apply Now" to submit your application.

Do not miss this opportunity to work for an organisation with a proud and extensive 86-year legacy, where you empower young people and change lives.

PCYC is a Child Safe Organisation and an Equal Employment Opportunity (EEO) Employer that is committed to diversity and inclusion. We encourage all applicants to apply!

Please note: The successful candidate will be required to obtain a Working with Children Check and National Police Criminal History Background Check (Less than 6 months old).