A LITTLE ABOUT US

Founded in 1951, The Nature Conservancy is a global conservation organisation dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world's toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at unprecedented scale, providing food and water sustainably and helping make cities more sustainable. One of our core values is our commitment to diversity. Therefore, we strive for a globally diverse and culturally competent workforce. Working in 76 countries, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. To learn more, visit www.nature.org or follow @nature_press on Twitter.

The Nature Conservancy first commenced operations in Australia in 2002. Since that time, TNC Australia has grown significantly and now conducts projects in all Australian states and territories. Our work focuses on four conservation strategies – Outback (including our work with many Indigenous Traditional Owner groups, supporting their efforts to manage their country for its cultural and conservation values); Oceans (including our nation-wide critically endangered shellfish reef building program in the bays and estuaries of southern Australia, from Perth to Noosa); Nature and Agricultural Landscapes (including innovative water funds and property management in the Southern Murray-Darling Basin); and Protection (working with partners, including governments, to achieve protection, restoration and improved management of 30% of our oceans and 30% of our lands by 2030). To learn more about our work in Australia visit www.natureaustralia.org.au or follow us on facebook.com/TNCAustralia.

YOUR POSITION WITH TNC

Reporting to the Director of Marketing & Communications, the Associate Director Marketing & Communications serves a critical role in building TNC Australia’s position as a highly recognisable national brand and conservation group. With a passion for nature, a creative mindset and an entrepreneurial spirit, the Associate Director Marketing & Communications implements brand strategy and creates compelling marketing and communication campaigns for our primary audiences with the aims on increasing reach, engagement, and funding. The role leads a team of three direct reports: Communications Manager, Digital Specialist and Marketing Coordinator.

The Associate Director Marketing & Communications leads the implementation of new initiatives to elevate brand awareness—from online campaigns to in-person experiences. They work across the organisation on brand building and communications activities across a broad range of digital channels and print/branding materials, as well as coordinating with media engagement. They manage end-to-end campaigns and sponsorships targeted at key audiences to steward them to active support of our conservation programs. The role also works in partnership with regional and global teams to implement international brand building campaigns locally, and profile local opportunities for broader pick up.

ESSENTIAL FUNCTIONS

The Associate Director Marketing & Communications creates and implements TNC Australia marketing campaigns and content, and is directly responsible for ensuring campaign objectives and other goals are met; including modifying tactics and schedules mid-campaign if/when they are not on track to meet goals. With the Director of Marketing & Communications, they serve as a brand custodian, reviewing all locally produced marketing materials for consistent brand positioning, voice and visual identity.

The Associate Director Marketing & Communications manages and implements projects/initiatives to optimise return on investment for brand-building activities and manage project resources proactively. They explore, develop and implement new brand initiatives, including but not limited to:, marketing campaigns, social media campaigns, corporate partnerships, tailored marketing materials, and other initiatives.

The Associate Director Marketing & Communications works within the framework of positioning, platform, voice and the organisation’s marketing objectives to meet stakeholders’ needs. They work closely with various stakeholders such as local, regional and global colleagues, consultants and vendors to manage all aspects of marketing projects. With team support, they track key performance indicators of marketing campaigns and content to inform forward strategy.

RESPONSIBILITiES AND SCOPE

• Support the development of TNC Australia’s Marketing & Communications strategy and budget, working closely with the Director of Marketing and Communications, Associate Director Donor Engagement, Communications Manager and the Membership team.
• Drive the development and execution of TNC Australia’s digital strategy, working closely with the Digital Specialist
• Overall ownership of TNC Australia’s website and digital channels, showcasing TNC Australia’s work as defined by the organisational strategic plan, and provide an effective channel for donor / membership (individual giving) communications.
• Liaison with the experts in the organisation to create topical content, anchored by excellent storytelling
• Working closely with the Director of Marketing & Communications on critical marketing assets including Annual Report, Impact Report, Strategic Plan
• Working with the Communications Manager, provides strategic advice to the Director of Marketing and Communications, Managing Director and Leadership Group on issues management and reputation
• Supports internal communication
• Project manage the pipeline of content, working closely with the Digital Specialist and the Marketing Coordinator on technical execution of content for digital channels.
• Liaise with Membership (individual giving) team to coordinate and share content to audiences
• Liaise with global team on global campaigns relevant for the Australian audience
• Work closely and collaboratively with the members of the Marketing team, conservation team members, membership team members as well as colleagues from the global marketing and digital team.
• Work within budget to complete projects.
• Operate within TNC’s Standard Operating Processes and communicates these processes in a clear and informative way to internal audiences.
• Manage the Communications Manager, Digital Specialist and Marketing Coordinator, and manage relationships with agencies and consultants (e.g., videographers, photographers, copywriters, designers, digital agency).

MINIMUM QUALIFICATIONS

• Bachelor’s degree in related field and a minimum of 8 years related experience or equivalent combination.
• Experience in end-to-end marketing activities including brand management, campaign management, executive profiles, communications, media and engagement strategies and measuring results.
• Ability to take a complex brief and produce engaging, optimised and relevant content.
• Understanding of the not-for-profit sector and how to engage hearts and minds in TNC’s mission.
• Experience cultivating and managing client relationships.
• Knowledge and application of current and evolving trends in marketing.
• Experience in leading a team.

DESIRED SKILLS AND QUALIFICATIONS

• Knowledge of Google Analytics, Ads Manager, AdWords, and EDM platforms.
• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.
• Experience developing, implementing and measuring communication and engagement plans/strategies.
• Ability to persuasively convey the mission of The Nature Conservancy to diverse groups including donors, board members, and the public.
• Demonstrated ability in managing the fiduciary aspects of planning and delivery of budgets.
• Excellent writing, presentation, communication, mediation and negotiation skills.
• Familiarity with communication technologies and best practices.
• Expert knowledge of current and evolving trends in relevant marketing disciplines. Cross disciplinary knowledge to support program objectives.
• Management experience that includes ability to lead, motivate, set objectives and manage performance and conflict resolution.
• Fosters an environment of creativity and professional growth.

APPLY NOW

Please apply by submitting your resume and cover letter online via the "Apply Now" button.