UNICEF is the world’s largest children’s charity working to protect vulnerable children, globally and here in Australia. Run entirely on voluntary donations, we work to improve the lives of every vulnerable child, no matter who they are or where they live. Every day our teams are on the ground in 190 countries working with local partners to deliver lifesaving help and create lasting change. From vaccinating children in war zones to providing early childhood education access in Indigenous communities, donations help us to protect every child, no matter what.

We are offering a full time, 12 month fixed term contract, working in a flexible environment, built around the diversity of our team and their needs. A competitive salary commensurate with the not for profit sector is offered together with a broad range of wellbeing benefits.

What we are looking for

The Senior Marketing Executive will be responsible for driving impact for children through growing single giving at UNICEF Australia, including leading and stewarding the mid-value supporter program.  This position is part of the Individual Giving Retention team within the Fundraising & Communications department at UNICEF Australia (UA). The role supports the strategy for growing repeat standard value (SV) single giving, and the strategy and stewardship program for engaging with supporters within the mid-value donor (MVD) annual giving range. 

Your day will include

Strategy development, implementation and optimisation

• Project manage the research, development of the Single Giving Retention and Mid-Value Strategies.
• Gather insights on donor behaviour and look at opportunities to maximise the lifetime value of donors.
• Lead the execution of the Single Giving Retention and Mid-Value Strategies and key campaigns.
• Make data-driven optimisations and work closely with the Performance, Growth and Insights team.
• Collaborate with other UNICEF markets and the Australian NFP sector on mid-value tests and approaches.
• Work closely with our Supporter Experience team to capture audience feedback to inform and improve products and experiences.

Mid-value supporter stewardship

• Lead the MVD stewardship activity, including implementing personalised and responsive communications to increase retention and lifetime value.  
• Collaborate with wider Retention, Philanthropy and Gift in Wills teams to identify opportunities for growth in lifetime value and to execute supporter events.
• Develop measurable frameworks and dashboards to report on the success of stewardship strategies with support from our Business Solutions team.  

Campaign Management 

• Project management and integration across combined Individual Giving and/or Fundraising and Communication campaigns
• Seek opportunities for alignment and streamlining of campaign activity across Fundraising and Communications for supporter centricity.
• Work with external agencies and internal stakeholders to support the development and execution of specific creative in campaigns.
• Provide guidance to the Marketing Executive, Retention on executing Single Giving campaigns and ensure alignment with MVD activity.
• Review and adapt existing campaigns and donor journeys.

Reporting

• Collaborate across teams with the Business Solutions and Performance, Growth and Insights teams to ensure metrics and results are accurately captured in our CRM and dashboards.
• Prepare data-driven reports to surface insights and trends of metrics for all single giving supporters and MVD audience segment, including presenting these results and strategies to UA and UNICEF global stakeholders. 
• Regularly reporting back on progress on the Single Giving and MVD strategies.

Administration

• Support processing of Retention team invoices, reviewing samples, and budget tracking, ensuring the SG and MVD programs are delivered to budget 
• Support data-hygiene and quality projects 

Other duties as requested to contribute to an effective and proactive, innovative department. This may include occasional after hours work and emergency response. Every day is different. 

We would like you to have the following skills and experience

• Undergraduate degree in marketing, communications, commerce or business or equivalent relevant experience 
• 4+ years’ experience in a consumer mass marketing environment 
• Previous MVD, Retention, or supporter-facing fundraising experience highly desirable 
• Excellent written and oral communication skills 
• Experience with CRMs (Salesforce desirable but not essential), CMS and email marketing software 
• Proven ability to track, monitor and report on campaign results 
• Ability to analyse quantitative and qualitative data to inform decision making and drive idea generation 
• High attention to detail, ensuring production of factual, consistent, quality communications and reports 
• Creativity and willingness to implement improvements to current systems and processes 
• Systematic and organised individual with the ability to manage time, meet tight work deadlines and stakeholder requirements, while coordinating multiple projects 
• Evidence of relationship building skills and strong customer service skills 
• A passionate and energetic team member with a genuine interest in working in the international humanitarian and development sector 

Personal attributes required for this position

• Enthusiastic, confident and personable 

• Champions a growth mindset, and seeks opportunities for continual improvement and adaptability 

• Ability to work on several projects simultaneously and to deadline 

• Ability to think on your feet, make quick decisions and multi-task 

• Agile and calm under pressure 

• Comfortable working in a collaborative environment 

• Ability to influence others and advocate for projects 

• Flexible and adaptable to change 

• Proactive and innovative in approach 

What will it feel like to work at UNICEF Australia

• An environment and culture built on the importance of teamwork, collaboration and shared purpose
• Sector leading salary packaging and a competitive salary commensurate with the NFP sector
• A flexible work environment with balance between home and office work, which puts the wellbeing of our staff at the centre of our decision making
• A positive and values-driven work culture which celebrates our achievements and recognises our teams
• A wellbeing package which includes such things as access to Birthday leave, EAP, nutrition, exercise, financial and legal support
• Commitment to our child-first philosophy with generous paid parental leave and offering
• The opportunity to support a global impactful cause and make a difference for every child

How To Apply

To apply for this fantastic opportunity please select Apply Now and submit the following documents in PDF format:

• Your Cover Letter, outlining your relevant experience and highlighting a summary of your strengths

• Your CV

For further information, please be in touch with our People & Culture Team: [email protected] using the subject line: Senior Marketing Executive, Retention enquiry via EthicalJobs.

All applicants are required to be legally entitled to work in Australia. UNICEF Australia has a zero-tolerance approach to abuse and exploitation and adheres to strict safeguarding principles. All successful candidates will be required to undergo rigorous background checks (including National Police Check and Working with Children Check) and sign and abide by our Code of Conduct on Child Safeguarding & Protection from Sexual Exploitation and Abuse.